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Communication Commons

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Discourse: The Journal of the SCASD

2017

And Campaign Messages

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An Examination Of The Narratives Of Lottery-Scholarship Legislation, Kristopher D. Copeland Oct 2017

An Examination Of The Narratives Of Lottery-Scholarship Legislation, Kristopher D. Copeland

Discourse: The Journal of the SCASD

States have relied on lottery-scholarship policies to support public goals, such as higher education. In this paper, I utilize the narrative paradigm to examine how stories from the Hope for Arkansas lottery campaign became embedded in the policy-design process. Through in-depth interviews with 19 participants and a document analysis of 86 documents, the findings suggest that the Hope for Arkansas campaign’s narratives were tied to the policy-design process of the lottery legislation.