Communication Commons^™

Cross-Cultural Differences In Concrete And Abstract Corporate Social Responsibility (Csr) Campaigns: Perceived Message Clarity And Perceived Csr As Mediators, Soojung Kim, Jiyang Bae

Communication Faculty Publications

Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated by the perceived clarity of the message and perceived CSR. Lab experiments were performed in the U.S. and South Korea with American and Korean college students. Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. …

The Tree Of Life And Courageous: Comparative Analysis On Faith-Based Filmmaking, Sean O'Connor

Communication Faculty Publications

This thesis analyzes the story structure of two films, The Tree of Life (2011) and Courageous (2011), and their similarities and differences in storytelling and Christian themes. Using screenwriting scholar Robert McKee’s theories on story structure, this comparative analysis highlights the plot elements, conflicts, dialogue, and overall execution of the two films in order to identify their agreement or disagreement with established screenwriting theory. Results from this analysis indicate how both films align with and diverge from McKee’s theories, finding in conclusion that these motion pictures not only provide insight on differences in portraying Christian faith in film but also …

All In The Game: Communitarianism And 'The Wire', Chad Painter

Communication Faculty Publications

Communitarian ethicists argue that social identity is formed by community relationships, emphasizing the connection between an individual and his or her community. News organizations are part of that community. Indeed, journalism only functions properly in terms of the public and public life, and as part of a larger community. This textual analysis study focused on the breakdown of the fictional Baltimore community depicted in the television series The Wire. Five institutions—the police force and justice system, the labor force, local and state politicians and government, the educational system, and the daily newspaper—have failed, and, in turn, the city is …

Book Review: Sport History In The Digital Era, Scott D. Peterson

Communication Faculty Publications

Review of Sport History in the Digital Era. Edited by Gary Osmond and Murray G. Phillips. Urbana: University of Illinois Press, 2015. 279 pages. Hardbound. $60.00

The Role Of Public Relations In Social Capital, Weiwu Zhang, Alan Abitbol

Communication Faculty Publications

Public relations research has traditionally focused on how public relations efforts make organizations more effective. Recently, scholars have argued for the broader role of public relations in society. That is, how can public relations be used to improve society rather than simply making organizations more effective? Existing studies have emphasized the relationship between internal public relations and organizational social capital. Lack of scholarly attention has been paid to how public relations efforts affect citizens’ social capital in general. To fill the gap in this area, this study examines how different types of public relations efforts contribute to citizens’ social capital. …

Race Prominent Feature In Coverage Of Trayvon Martin, Erin Willis, Chad Painter

Communication Faculty Publications

This textual analysis examines news framing of the shooting of Trayvon Martin by George Zimmerman. After studying coverage from The Sanford Herald (North Carolina), The New York Times, the Los Angeles Times and The Denver Post, the authors conclude national media perpetuated racial stereotypes, thus heightening the issue of race and making the case more emotional than factual.

Readers outside of Sanford, N.C., had few details about the physical altercation, the heart of Zimmerman’s self-defense claim.

Market Matters: How Market-Driven Is 'The Newsroom'?, Patrick Ferrucci, Chad Painter

Communication Faculty Publications

This study examines whether the award-winning news show The Newsroom depicted on HBO practices what John McManus defined as market-driven journalism. McManus posited that organizations practicing market-driven journalism compete in the four markets he describes in his market theory for news production. This study found that The Newsroom depicts an organization that does indeed practice market-driven journalism, with results interpreted through the lens of market theory for news production.

Flipping The Script: Newspaper Reporting Of The Trayvon Martin Shooting, Chad Painter, Erin Willis

Communication Faculty Publications

The purpose of this chapter is to examine newspaper coverage of the George Zimmerman-Trayvon Martin shooting and the frames of race and crime used in the context of newsworthiness. The researchers analyzed 1,177 articles in one local, six statewide, and three national newspapers. The local paper focused on the shooting and the ensuing police investigation instead of social and political issues, and local-interest stories instead of national events. There was virtually no mention of race. Coverage in the six Florida papers was mixed between details of the case and social issues such as Florida's Stand Your Ground law. There were …

The Complexity Of Disability, Chad Painter

Communication Faculty Publications

"The Complexity of Disability" is Chapter 11 in Cross-Cultural Journalism: Communicating Strategically about Diversity. Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may be different from their own, offering real-world examples of how to practice excellent journalism and strategic communication that take culture into account.

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Communication Faculty Publications

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015.

Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the …

Foul Ball: Audience-Held Stereotypes Of Baseball Players, Patrick Ferrucci, Edson C. Tandoc Jr., Chad Painter, J. David Wolfgang

Communication Faculty Publications

This study experimentally tested whether participants held and/or applied stereotypes of baseball players. Participants were asked to rate white, black, and Latino baseball players based on stereotypes consistently identified in previous literature.

Participants saw a photo of a player and an anonymous paragraph from a newspaper that highlighted a particular stereotype. They were then asked to rate the author's credibility. Black players were rated as higher in physical strength and natural ability, consistent with previous literature concerning how athletes were described. However, white and Latin players were not stereotyped. But participants rated white-consistent descriptions as credible and Latin-consistent descriptions as …

Gender Games: The Portrayal Of Female Journalists On 'House Of Cards', Chad Painter, Patrick Ferrucci

Communication Faculty Publications

This textual analysis focuses on the portrayal of female journalists in House of Cards. The uneven depictions of six female journalists could have a socializing effect on the audience. The researchers argue that the character Zoe Barnes is depicted as childlike, unprofessional, and unethical, while the character Ayla Sayyad is portrayed as a dedicated watchdog journalist. The researchers then explore the ethical implications of these portrayals through the lens of social responsibility theory.

A Vernacular Of Surveillance: Taylor Swift And Miley Cyrus Perform White Authenticity, Rachel E. Dubrofsky

Communication Faculty Publications

This article looks at popular visual media in the context of the larger surveillance society in which it occurs. Bringing into conversation scholarship in feminist media studies, surveillance, performance, and critical race studies, the piece offers another way to explore race in popular media and consider the implications of surveillance. The work examines how principles from contexts of surveillance carry over into contexts not under surveillance. The article explores the vernacularization-the process of making things mundane, everyday, unremarkable-of ideas about authenticity and performing, and the implications when it comes to race issues, which are animated in contexts of surveillance, but …