Communication Commons^™

Faculty And Student Expectations And Perceptions Of E-Mail Communication In A Campus And Distance Doctor Of Pharmacy Program, Pamela A. Foral, Paul D. Turner, Michael S. Monaghan, Ryan W. Walters, Jennifer J. Merkel, Jeremy Harris Lipschultz, Thomas J. Lenz

Communication Faculty Publications

Objective. To examine faculty members’ and students’ expectations and perceptions of e-mail communication in a dual pathway pharmacy program. Methods. Three parallel survey instruments were administered to campus students, distance students, and faculty members, respectively. Focus groups with students and faculty were conducted. Results. Faculty members perceived themselves as more accessible and approachable by e-mail than either group of students did. Campus students expected a shorter faculty response time to e-mail and for faculty members to be more available than did distance students. Conclusion. E-mail is an effective means of computer-mediated communication between faculty members and students and can be …

Foreigners' Archive: Contemporary China In The Blogs Of American Expatriates, Qi Tang, Chin-Chung Chao

Communication Faculty Publications

This study scrutinized blogs written by American expatriates in twenty-firstcentury China. The primary objectives were to explore how China is represented in such blogs and to understand the discursive processes through which the American bloggers utilize the blogging technology to narrate their perceptions of the Chinese realities. Drawing on the postcolonial and discursive perspectives, we have determined that the blogs examined here consist of a distinct discursive space of cultural representation and contestation. They were also interpreted as a digital extension of conventional Euro-American travel writing as they share with the genre a set of rhetorical conventions and face the …

Book Review: The Great Match And Our Base Ball Club, Scott D. Peterson

Communication Faculty Publications

These two early baseball texts are well met (and well married) in the recently published book that was edited by Trey and Geri Strecker. While Our Base Ball Club focuses more on illustrating how "baseball fever" could overtake a nineteenth century American town, both texts demonstrate the contemporary significance of the game.

Strategies Under Pressure: Usa-China Copyright Dispute, Dexin Tian, Chin-Chung Chao

Communication Faculty Publications

Purpose – The purpose of this paper is to explore the Chinese and American efforts in keeping the balance of innovation and copyright protection, with an emphasis on China’s strategies under Western, especially American pressure. The research findings are expected to enhance mutual efforts from the two countries to protect copyright and boost innovation and facilitate genuine communication between both sides in their decade-long intellectual property right (IPR) disputes.

Design/methodology/approach – For data collection, this study adopted in-depth interviews of 45 participants who were either copyright holders as publishers and authors, or ordinary consumers in China. Under the theoretical guidance …

Book Review: Drowned Boy, Scott D. Peterson

Communication Faculty Publications

The seven stories and the novella that make up Jerry Gabriel's recently published collection are linked by a single character, much in the manner of another Ohioian, Sherwood Anderson. The pieces follow Nate Holland from age eight to young adulthood and portray his upbringing in a small town in Southeastern Ohio.

Formative Research Regarding Kidney Disease Health Information In A Latino American Sample: Associations Among Threat, Efficacy, Frame, And Behavioral Intent, Katheryn C. Maguire, Jay Gardner, Pradeep Sopory, Guowei Jian, Marcia Roach, Joe Amschlinger, Marcia Moreno, Garey Pettey, Gianfranco Piccone

Communication Faculty Publications

Using prospect theory and the extended parallel process model, this study examined the effect of gain/loss message framing on perceptions of severity, susceptibility, response efficacy, and self efficacy (derived from the extended parallel process model), as well as perception of message effectiveness and behavioral intention in a community based Latino American sample. Results indicated no significant differences between a gain- and loss-frame for any of the outcome variables. In addition, message effectiveness, susceptibility, and response efficacy were the best predictors of intention to engage in early testing behavior.

The Communication Model And The Nature Of Change In Terms Of Deforestation In China Since 1949, Dexin Tian, Chin-Chung Chao

Communication Faculty Publications

This article explores the communication model and nature of change in terms of deforestation in China since 1949. Through Lasswell’s communication model and the theory of change and via historical analysis and extended literature review, we have discovered: First, Mao’s government adopted an effective one-way top-down communication model with Chinese characteristics during 1949 and 1978, which facilitated deforestation in China leading to massive economic dislocation and immense waste of resources. Second, the Chinese government’s change to practical ideology brought about new administrative practices of enacting forest protection laws and reorientating the relevant workforces to use available technologies for the production …

Moving From Theorizing To Application: Predicting Audience Enjoyment Of Tv Formats, Leo W. Jeffres, Cheryl C. Bracken, David Atkin, Kimberly A. Neuendorf

Communication Faculty Publications

No abstract provided.

Telepresence, Soundscapes And Technological Expectation: Putting The Observer Into The Equation, Gary Pettey, Cheryl C. Bracken, Bridget Rubenking, Michael Buncher

Communication Faculty Publications

In an experiment exploring the impact of sound on sensations of telepresence, 126 participants watched a video clip using either headphones or speakers. The results illustrate that sound is an important factor in stimulating telepresence responses in audiences. Interactions between soundscape and screen size were also revealed. A traverse interaction between aural/visual congruency and soundscapes was evident. A second data set of 102 participants was collected to illuminate the effect of technological expectation that emerged in the first study. Expectations had been mentioned in other studies, and the data support the notion that people have an expectation of the technological …

Accessing Children's Perspectives Through Participatory Photo Interviews, Jane Jorgenson, Tracy Sullivan

Communication Faculty Publications

In this article we seek to contribute to the emerging conversation on child-centered research methods by reflecting on the use of participatory photo interviewing to understand children's experiences with household technology. Participatory photo interviews attempt to engage children as active research participants by giving them cameras and inviting them to take pictures dealing with various aspects of their lives. The photos are later used in the interview process to jointly explore the subjective meaning of the images. We focus here on how children oriented to the research task, and in particular, on the ethnographic insights obtained by attending to the …

Embracing Humanimality: Deconstructing The Human/Animal Dichotomy, Carrie Packwood Freeman

Communication Faculty Publications

No abstract provided.

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Communication Faculty Publications

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

“If It’S A Woman’S Issue, I Pay Attention To It”: Gendered And Intersectional Complications In The Heart Truth Media Campaign, Natalie Tindall

Communication Faculty Publications

This cultural study explores the nexus of cultural studies, knowledge production of communication campaigns, and intersecting identities to offer insight on how to better design meaningful campaigns for publics. This research examines how women understand, perceive, and interpret a heart health communication campaign. Fifty-nine women from various racial, ethnic, geographic, and socioeconomic backgrounds were interviewed. Women appreciated and critiqued the campaign according to role-fulfilment as family and community information-givers, tensions about race and gender representations, hegemonic health discourse, and communities’ lived and everyday barriers. The study highlights the limitations of traditional campaign segmentation approaches, demonstrates the need for exploring cultural …

Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman

Communication Faculty Publications

How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …

"The Joshua Generation": Rethinking The Rhetorical Presidency And Presidential Rhetoric, Mary Stuckey

Communication Faculty Publications

While the “rhetorical presidency,” has been both accepted as a heuristic justifying the study of presidential speech on one hand and disputed as to its accuracy and utility yon the other, this model assumes a white male president who governs within a pre-cable, pre-internet political context. This essay will first briefly survey the history of the rhetorical presidency and then look closely at the factors (class, race, gender, and the mediated and even interactive nature of presidential rhetoric) that will need to be taken into account as scholarship on the rhetorical presidency - and on presidential rhetoric - moves forward.

Ngo Politics And Insurgency: Examining Institutional Structures And Change Processes Of Ngo Influence, Harry T. Hall, James E. Mattingly, Hue Trong Duong

Communication Faculty Publications

Non-governmental organizations (NGOs) have evolved from simpler organizational forms providing focused relief and services to complex organizations in contemporary times. Making sense of this new complexity requires an analytical framework equal to the complex environments and difficult challenges facing NGOs. In this chapter, we advocate a model of stakeholder politics and insurgency developed from institutional theorizing in organization analysis, extensive studies of social movements in political sociology, and grid-group cultural theory in social anthropology. The framework we advance includes a multi-layered model of institutional structure, includiI!g a persistent configuration of institutional logics underlying all social formations, and specific mechanisms for …