Communication Commons^™

Smoking Cessation: Why Do Smokers Fail?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose:

The purpose of this article is to probe three explanations for the difficulty that cigarette smokers have in quitting: the addictive nature of the product; the failure to deliver messages with effective quit strategies; and the resistance to enacting smoking bans in bars and restaurants. It aims to argue that the latter two issues result in misplaced marketing.

Design/methodology/approach:

This article examines data from published research, interviews with smokers who have successfully quit, and government statistics to have a clearer picture of the issues.

Findings:

Smokers are exposed to anti‐smoking messages created to discourage youth from starting to smoke, …