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Full-Text Articles in Communication
Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic
Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic
Masters Theses
This study examined the differences in reporting in Radio-Television of Serbia's (RTS) main newscast, Dnevnik 2, between the period of Slobodan Milosevic’s rule (1989-2000) and the period after the establishment of democracy in Serbia (2001-2009). The data were gathered by the content analysis of 63 RTS newscasts in the period 1989-2009. The research included quantitative analysis as well as additional observations of RTS newscasts noted at the time of coding. The major findings suggest that in the democratic period (2001-2009) RTS newscasts become shorter, more consistent in duration, less dedicated to coverage of state and ruling party officials’ activities, and …
Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm
Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm
School of Advertising and Public Relations Publications and Other Works
Uses and gratifications theory and the situational theory of publics are used to frame an analysis of media uses and preferences of university students. Results of a survey of university students (n=202) reveal that students reported different levels of use and preference for e-mail, Facebook, Twitter and text messaging with campus leadership and their own instructors. Students who considered themselves more active in campus issues preferred newspapers, magazines and UT websites to obtain more information about the university. Professional recommendations on maximizing communication effectiveness between universities and their students include using UT websites, text messages and campus and …