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Full-Text Articles in Communication
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
USF Tampa Graduate Theses and Dissertations
This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.
Pur 4801 Advanced Public Relations, Kelly Werder
Pur 4801 Advanced Public Relations, Kelly Werder
Service-Learning Syllabi
No abstract provided.
Pur 3000 Public Relations, Kelli Burns
Climate Change, Situational Theory Of Problem Solving, And Issue Framing Effects, Michael Eddie Burch
Climate Change, Situational Theory Of Problem Solving, And Issue Framing Effects, Michael Eddie Burch
USF Tampa Graduate Theses and Dissertations
This is an exploratory study of the Situational Theory of Problem Solving applied to the context of climate change communication. Selective exposure to politically slanted media is explored as a referent criterion and framing effects are also tested. Relationships between consumption of media characterized as conservative or liberal with referent criterion, Situational Motivation in Problem Solving, problem recognition, involvement recognition, and constraint recognition are tested.
An Analysis Of How Female Business Owners Construct And Communicate Identity, Allison Dawn Weidhaas
An Analysis Of How Female Business Owners Construct And Communicate Identity, Allison Dawn Weidhaas
USF Tampa Graduate Theses and Dissertations
Individuals often get asked: So what do you do? This question can be challenging for those in less traditional work settings, such as stay-at-home-moms and the self-employed. To help women better understand the range of possible responses, this study explores how women in Public Relations respond to identity questions that involve both their work and personal lives. I begin by situating the study within relevant literature on entrepreneurship, female business owners, the history of women in the workplace, work/life issues, Public Relations, the use of language to construct work identity, and structuration theory. I conducted one-on-one qualitative interviews as my …
Strategic Messaging In A Political Crisis: Testing The Integrated Model For Explaining The Communication Behavior Of Publics, Tiffany Lynn Schweickart
Strategic Messaging In A Political Crisis: Testing The Integrated Model For Explaining The Communication Behavior Of Publics, Tiffany Lynn Schweickart
USF Tampa Graduate Theses and Dissertations
Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
USF Tampa Graduate Theses and Dissertations
The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
USF Tampa Graduate Theses and Dissertations
Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and …