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Full-Text Articles in Communication
A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
University of South Florida (USF) M3 Publishing
In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
University of South Florida (USF) M3 Publishing
The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …