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Full-Text Articles in Communication

Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera Apr 2023

Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera

Undergraduate Research Symposium Posters

Understanding consumer attitudes about skincare products. Rise in skincare products from COVID. More demand for higher quality products. Examine price sensitivity, brand exclusivity, positive results, and clean ingredient preferences.


Social Media Marketing Related To Nike, Felipe Herrera Apr 2023

Social Media Marketing Related To Nike, Felipe Herrera

Undergraduate Research Symposium Posters

This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …


What Made You Choose?, Reyes Felix Apr 2023

What Made You Choose?, Reyes Felix

Undergraduate Research Symposium Posters

The social, revenue, and other differences between iPhones and Samsung phones are examined through netnography and literature reviews. Individuals were surveyed on their current and previous devices.


Are They Satisfied Enough To Go Above And Beyond?, Alexandra Lungu Dec 2022

Are They Satisfied Enough To Go Above And Beyond?, Alexandra Lungu

Undergraduate Research Symposium Posters

Drawing on self-determination theory, this study examines the relationship between paradoxical leadership and service employees' work behaviors.


Dance Experience Affects Tempo Perception, Jasmine Xu, Jordan E. Hayes, Cole Smithers, Jared Leslie Dec 2022

Dance Experience Affects Tempo Perception, Jasmine Xu, Jordan E. Hayes, Cole Smithers, Jared Leslie

Undergraduate Research Symposium Posters

In music, the word “tempo” refers to the speed or pace of the music (the number of beats per minute, for example). Tempo is surprisingly subjective, given that beat perception depends on age and cultural experience. Other factors besides beat (like the density of events per unit time) might influence how fast or slow people dance to music. Certain styles of music afford different speeds of dance, even when their tempos are the same.


Emotional Engagement To Music Is Correlated With Enhanced Frisson Experience But Not Misophonia, Sarah Al-Shimary, Nicole Datastanyan, Shelbie Silvers, Sivan Barashy, Solena Mednicoff Dec 2022

Emotional Engagement To Music Is Correlated With Enhanced Frisson Experience But Not Misophonia, Sarah Al-Shimary, Nicole Datastanyan, Shelbie Silvers, Sivan Barashy, Solena Mednicoff

Undergraduate Research Symposium Posters

There is evidence that individuals who are particularly sensitive or intolerant to sounds are also more engaged or fascinated with positive sounds such as music.


Is There An App For That? Social Support, Depression, And Anxiety Among Users Of A Digital Mental Health App, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr Apr 2022

Is There An App For That? Social Support, Depression, And Anxiety Among Users Of A Digital Mental Health App, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr

Undergraduate Research Symposium Posters

Perceived social support has been associated with mental health. Social distancing guidelines due to COVID-19 heavily shifted social engagement to digital formats. It is important to understand the role of digital mental health interventions in mental health outcomes.


Who Is Gonna See The Shrink? Anxiety And Depression's Relationship To Openness And Willingness To Engage In Weekly Psychotherapy, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr Apr 2022

Who Is Gonna See The Shrink? Anxiety And Depression's Relationship To Openness And Willingness To Engage In Weekly Psychotherapy, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr

Undergraduate Research Symposium Posters

Digital mental health interventions may offer an alternative to in-person psychotherapy. It is important to understand attitudes about traditional in-person psychotherapy among app users to contextualize treatment seeking and better understand treatment options.