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Full-Text Articles in Communication
Leaders And Non-Leaders, Paul Brooks, Will Norton Jr., John W. Windhauser
Leaders And Non-Leaders, Paul Brooks, Will Norton Jr., John W. Windhauser
College of Journalism and Mass Communications: Faculty Publications
Newspaper editors often think of community leaders as being different from other newspaper readers. Such an assumption is supported with studies showing that opinion ' leaders have greater exposure to mass media than their followers and read different types of articles than do non-leaders.
But a recent study in Oxford, Miss., shows that media use patterns by leaders and non-leaders in a small rural community do not differ as much as previous studies seem to indicate. Perhaps the main reason that former studies reported vast differences in these two groups was the selection of opinion leaders. Earlier studies were skewed …
Economies Of Scale And The New Technology Of Daily Newspapers: A Survivor Analysis, Seth W. Norton, Will Norton Jr.
Economies Of Scale And The New Technology Of Daily Newspapers: A Survivor Analysis, Seth W. Norton, Will Norton Jr.
College of Journalism and Mass Communications: Faculty Publications
The economics of the newspaper industry occupies a special place in industrial organization. Unlike the vast majority of enterprises, this business is intimately linked to the protection of freedom of expression. Constitutional democracies generally have monitored it with special care. In the United States the Newspaper Preservation Act of 1970 provides some antitrust immunity for segments of the industry. Ignoring a captive regulation (pro-producer, wealth-maximizing) rationale for the act, we may presume that the United States Congress deems daily newspaper viability as an objective superior to the conventional reasons for antitrust. The received logic rests on the notion that newspapers …
Developing The Personalized System Of Instruction For The Basic Speech Communication Course, William J. Seiler, Marilyn Fuss-Reineck
Developing The Personalized System Of Instruction For The Basic Speech Communication Course, William J. Seiler, Marilyn Fuss-Reineck
Department of Communication Studies: Faculty Publications
The purpose of this article is to discuss major planning and development decisions required in order to use the Personalized System of Instruction (PSI) method in the basic speech communication course. In this article we examine: (1) how major PSI components are implemented and (2) how the PSI course is managed. By documenting the decisions required to use PSI in speech communication courses which include performances, we hope to provide helpful guidelines for those interested in applying the PSI method to their basic speech communication courses.