Communication Commons^™

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …

Female Disparity And Political Participation In The Kentucky State Legislature; The Presence Of Female Legislative Candidates And Their Effect On Voter Turnout In The Kentucky Electorate, Trenton K. Patrick

MPA/MPP/MPFM Capstone Projects

Female disparity in the political process in the state of Kentucky follows the same distinct pattern of female disparity all across state legislatures in the United States, and in the federal legislative branch. Female representation and parity in the political process is vital to the success of governmental bodies due to the benefits that the female perspective offers to governmental processes. After extensive review of the existing literature, it is clear that there is a gap in the literature when it comes to understanding how the presence of a female candidate effects the total turnout rate, female turnout rate, and …

Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan

MPA/MPP/MPFM Capstone Projects

Effective social media management takes time, effort, and intentionality. Small not-for-profit organizations would benefit from doing this, but often have difficulty with being able to do so. In order to find out how small not-for-profit organizations use their social media and how social media could best be used to accomplish their mission, the following research questions were asked: What communications policies and procedures are followed by small not-for-profits organizations? Are the current social media practices of these organizations effective? What are the primary needs of these organizations in terms of social media and how can they be addressed?

In order …

Assessing Student Performance In Written Communication: An Evaluation Of The University Of Kentucky's Quality Enhancement Plan, Abigail Stockwell

MPA/MPP/MPFM Capstone Projects

University of Kentucky assessment findings reveal that UK undergraduate students are not meeting expectations in the area of written communication. More specifically, compared to other four-year institutions, UK students are not achieving expected levels of value-added from their junior to senior year in analytic writing tasks. In response to these findings, UK launched the Quality Enhancement Plan (QEP), Presentation U – a multimodal communication training initiative. One of the initiative’s core components is the Faculty Fellows Program. Faculty members who choose to participate in the program receive training in oral, written, and visual communication instruction. UK has invested a great …

A Comparative Analysis Of The Organizational Effectiveness Of Three Korea Land And Housing Corporation Construction Field Groups, Jachoon Koo

MPA/MPP/MPFM Capstone Projects

The purpose of this study is to propose a performance evaluation method (organizational effectiveness value) that is most suitable for LH field organizations and to suggest an improvement plan by comparing and analyzing the results from organizational perspective.

I compared and contrasted three LH construction fields. The following is my research findings: First, the main factors which determine successful or unsuccessful field are organizational cohesion and inter-organizational communication. Mutual communication of field groups affects the quality more, if the field conditions are difficult. Second, if field groups fail to cohere and communicate, it is likely to lead to low performance …

Effect Of Mass Media On Family Planning Choices In Indonesia, Beta Ardiansyah

MPA/MPP/MPFM Capstone Projects

Realizing the necessity of family planning, the Indonesian government started family planning programs in the late 1960s, long before the global Program of Action from the International Conference of Population (ICPD) in 1994.

Many studies have tried to draw plausible explanations for the prevalence of family planning focused mainly on socio-economic factors but few studies have approached the issue from the perspective of mass media influence as the variable of interest. This study attempts to fill this gap created by the lack of empirical evidence about mass media effects of family planning choices by examining the contraceptive behavior of Indonesian …