Communication Commons^™

I Was Looking For God: A Study Of Wehrmacht Personnel And Their Personal Relationships With Religion, Christopher Bishop

Master's Theses

The Wehrmacht was Germany’s fighting force in the field during World War II. Its brutality and discriminatory practices rivaled that of the Nazi paramilitary and police units dispatched alongside them in newly conquered areas during this conflict. Coming from a society that was not at all unfamiliar with Christianity, some within the Wehrmacht related to Christianity in some form and attempted to use it to either justify actions or make sense of the world around them.

While considerable scholarship exists on the Nazi Party’s relationship to Christianity as a convenient propaganda tool for both soldier and civilian alike, the historiography …

Finding Balance: A Content Analysis Of How Newspaper Authors Framed Simone Biles Before, During, And After The 2020 Olympic Games, Hadley Howell

Master's Theses

Simone Biles was considered the GOAT, Greatest of All Time, going into the 2020 Olympic Games. However, after the COVID-19 pandemic, the Larry Nassar trial, and the weight of the world on her shoulders, Biles would withdraw from the women’s gymnastics team final competition for mental health reasons. Thus, the following study examines how Biles was framed in the ten most circulated newspapers in the United States before, during, and after the 2020 Olympic Games. Results show that an author’s race and gender, topic of the article, type of article, and if an article contained an image or not ultimately …

Message Convergence In Information Seeking And Decision Making Among Adult Children Regarding Their Parent's Diagnosis, Collyn Leggett

Master's Theses

Adult children have a unique role in caregiving and decision-making for a parent diagnosed with a life-threatening illness or condition. In this qualitative study, 15 individuals participated in one-on-one interviews to share their experience seeking information for their parent’s life-threatening diagnosis. This study utilized deductive and inductive coding approaches through axial coding, and two coders analyzed the data through a lens of message convergence framework and uncertainty management. The results show participants engage in information seeking from personal connections to the medical field to retrieve additional information from a more familiar, trusted source. The participants managed uncertainty retrospectively by reassessing …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King

Master's Theses

The process of school reopenings during the COVID-19 pandemic has garnered a significant amount of attention from various stakeholders including parents, school administrators, teachers, teachers’ unions, and the media. Negotiations over elements of school reopening policies, such as mask mandates and remote-learning options have, in certain school districts, been fraught with contention. The politicization of school reopening policies has been the source of a growing body of research, which tends to analyze policy decisions in conjunction with COVID data. However, a large gap in the literature has appeared concerning the politicization of school reopenings and the impact of the media, …

The Rhetoric Of Blame: A Rhetorical Framing Analysis Of Othering And Blame In Historical Health Crises, Colin G. Cameron

Master's Theses

The United States’ response to the COVID-19 pandemic was hallmarked by blame rhetoric and fluid social and political expedience. However, the pervasiveness of othering and blame in contemporary pandemic discourse is perhaps consistent with the blame rhetoric of health crises throughout history. Using a rhetorical framing analysis approach, this study aims to explore the various elements of blame rhetoric embedded in newsprint media frames regarding historic infectious disease outbreaks. In doing so, this study investigates three case studies: the San Francisco smallpox outbreak of 1876, the Spanish Flu pandemic of 1918, and the AIDS crisis of the 1980s – 1990s. …

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

The Thin Ideal And Body Positivity: How Do Influencers Affect Female Instagram Users?, Jeralynn Servos

Master's Theses

With the vast increase in social media use, there has also been an increase of exposure to body image ideals via photos shared online. Accordingly, it has become more important to understand the association between social media and how its users view their body image, as well as how social media users’ practices are affected by posted pictures. Therefore, this study employed three focus groups to explore young women’s perceptions of potential ideal images, how they compare themselves to these images, and how these ideas affect the practices used within their own Instagram accounts. An analysis of the qualitative data …

Risk Perception And Response Among International Students Of The University Of Southern Mississippi, Elida Lopes Souza Rocha

Master's Theses

Given the exposure of university campuses to hazards, disaster mitigation is a critical element of higher education policy. Although U.S. higher education institutions are leaders in the global education market, emergency warning systems give little consideration to how international students perceive risk, prepare for hazards, or access warning technologies available to them. This poses several questions regarding the suitability of hazards mitigation practices and the welfare of international students.

This thesis investigates the relationship between USM international students and natural hazards. Responses from online surveys and semi-structured interviews data were analyzed through qualitative and quantitative methods to document the extent …

Media Frames And Abortion Issue Polarization, Shianne Galuska

Master's Theses

The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …

​Burned Out But Barely Begun: A Qualitative Study On Newer Clergy And Communication Surrounding Emotional Labor And Personal Well-Being In South Mississippi, Lauren Noll

Master's Theses

This study provides an overview of the concepts surrounding clergy burnout,

organizational culture, and emotional labor theory. Furthermore, it explains the need

for  clearer understanding of clergy perceptions of their own personal

experiences with burnout and their emotional wellbeing in relation to their organizational environment and careers as clergy members. The methodology of qualitative interviews sought to understand the narratives and experiences of clergy members from their own words and worldviews rather than from a statistical basis or analysis.

This research found answers to key questions involving communication about burnout in the context of organizational culture and emotional labor, including …

Navigating Hate: The Public Deliberation Of Matthew Shepard And Hate Crime Legislation, Abigail Barnes

Master's Theses

Since Matthew Shepard’s murder in 1998, his narrative has been recirculated to justify a federal hate crime statute and Shepard has been used as a symbol for the demand for hate crime legislation. This study seeks to evaluate how Shepard is used in public deliberation, the role of private organizations in the public deliberation of hate crime legislation, and the discursive history of the Shepard-Byrd Hate Crime Prevention Act of 2009. Through a rhetorical criticism, this study finds that the nuances of Shepard’s narrative are abandoned in order to construct him as a “permissible” symbol for LGBTQ+ protections. However, if …

The Wakefield Phenomenon: A Rhetorical Examination Of The Resurgence Of The Anti-Vaccination Movement In The 20th & 21st Century, Karen Boger

Master's Theses

This thesis explores the phenomenon of the anti-vaccination movement and existing publications documenting significant points in its resurgence in the late 20^th and early 21^st century following the now redacted publication by the former Dr. Wakefield asserting a correlation between children receiving vaccinations and children exhibiting the onset of developmental disorders, with Autism Spectrum Disorder (ASD) garnering the most public attention. With increasing numbers of parents delaying or forbidding their children from receiving vaccinations, along with the re-emergence of previously eradicated disease outbreaks and casualties, questions about the salience of Wakefield’s anti-vaccination statements arise. Investigation here is key …

Online And Offline Identity Gaps: Cross-Contextual Predictors And Psychological Outcome, Ningyang Wang

Master's Theses

Using Communication Theory of Identity as a framework, this study compared an individual’s online and offline personal-enacted identity gap and examined the effect of each personal-enacted identity gap on individuals’ psychological well-being, as well as tested four cross-contextual predictors for online and offline personal-enacted identity gaps.

Survey data were collected from 214 participants on Amazon M-Turk. A sequence of hypotheses was tested. A questionnaire used for measuring individuals’ online personal-enacted identity gap was generated.

The result suggested individuals experience larger personal-enacted identity gap offline, which significantly negative predict individuals’ psychological well-being, whereas online personal-enacted identity gap positively predicts psychological well-being. …

Barriers To Health: Understanding The Barriers Faced By Community Intervention Projects, Vera Landrum

Master's Theses

Health disparities affect significant portions of the population and are most often experienced by marginalized communities (Wilkin, 2013). Health disparities are also impacted by geographical location, and hunger often affects rural areas (Dutta, Anaele, & Jones, 2013; Rural Health Information Hub, 2017). This study aims to understand how nonprofit organizations focused on addressing food insecurity disseminate information to members of the local community and how the input of community members impacted the overall food insecurity campaign. This study was conducted by interviewing five nonprofit directors and conducting three focus groups with clients of the. aforementioned organizations. The author found that …

Zika Message Analysis, Alexandria Phipps

Master's Theses

The following study employs the Extended Parallel Processing Model and Theory of Planned Behavior to understand how to create health messages with the greatest influence on individuals’ behavioral intent to adopt mosquito-borne virus protection behaviors. The study employs a 2 (susceptibility) x 2 (self-efficacy) factorial design, evenly distributing the participants between four messages (N=186). Although the selfefficacy manipulation was ultimately unsuccessful, the findings highlighted the significance of perceived susceptibility on one’s intent to adopt protective behaviors. The results exemplify the importance of the theoretical critical point of the EPPM, where danger control shifts to fear control, and the importance of …

The Road To Recovery: Injured Athlete's Perspectives On Recovery Through Social Support, Brooke Kuhn

Master's Theses

Injured athletes’ perspectives on different aspect of their recovery process were analyzed using concepts such as social support, responsiveness, and self-disclosure based on three different sources: coaches, trainers, and teammates. 39 participants were used for this study. With an age range from 18-44 years old, the participants are both current college and former college athletes. Many of them ranged from the different types of sports played and at different divisional levels. 82.1% of participants were Caucasian, 12.8% were African American, and 5.1% selected other as their ethnicity. The results exemplify, through linear regression, that trainers are the most effective source …

A Meat Paradox: Media's Role In Mitigating The Omnivore's Dilemma, Karyn Camille Lewis

Master's Theses

The purpose of this research is to identify and understand media’s role in meat consumption and a disassociation of meat and its animal of origin. This study questions consumer behavior based on media portrayals of meat products as well as how consumers perceive these portrayals, meat consumption patterns based on media and family influence, and the types and levels of satisfaction (ex: self-esteem or masculinity) consumers receive from meat products.

A quantitative research approach was proposed for this study. The primary research method was a survey among students, faculty and staff at The University of Southern Mississippi. A total of …

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

Sony Pictures And The U.S. Federal Government: A Case Study Analysis Of The Sony Pictures Entertainment Hack Crisis Using Normal Accidents Theory, Mohamed Ismail

Master's Theses

In this case study, I analyze the 2014 North Korean computer database hack of Sony Pictures Entertainment (SPE), a serious national security crisis of cyberterrorism. I utilize Normal Accidents theory as a lens, to help explain how the accident within one system (SPE) and later crisis lead to the interaction with a second system (U.S. Federal Government), the development of a new crisis, and the need for a crisis response from system two. The evolution of a single organization’s accident into a national security crisis does not occur without specific complex interactions that take place to connect the two systems …

The Influence Of Parental Communication About Sexual Health On Quality Of Emerging Adult Romantic Relationships, Jaclyn Denise Powers

Master's Theses

The research on relationships between parent-child communication about sexuality and sexual communication between adult partners is currently lacking. The current study aims to examine the influence of parent-child sexual communication on adult sexual communication when those children reach adulthood and engage in romantic relationships. Parent-child sexual communication, attachment styles, sexual attitudes, and partner sexual communication were examined for influence on the physical and emotional relationship satisfaction of emerging adults. Study 1 included a quantitative analysis with 553 emerging adults participating in an online survey, and study 2 incorporated a qualitative analysis with an additional 7 emerging adults participating in online …

The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell

Master's Theses

Immigration is a long-standing topic of discussion in the United States. Hispanic immigrants, or families of Hispanic immigrants, living in America face unique challenges. Through focus group interviews, participants from a predominantly Hispanic Protestant church narrated their experience of living in the United States. Guided grounded theory data analysis revealed three categories and 14 subcategories, or themes of conversation, surrounding this hot topic. Participants shed light on the distinctive challenges they faced, how these challenges affected them, and how they attempted to overcome these difficulties. By exploring these results through the lens of social stigma theory (Goffman, 2009) and intergroup …

A Cultural Consideration: Eliminating The Barriers In Order To Effectively Communicate Crises, Morgan H. Dunaway

Master's Theses

This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables …

The Masculine Mystique, Michael W. Chancellor Jr.

Master's Theses

This textual analysis explores the rhetoric of exclusion among homosexual men by analyzing DouchebagsofGrindr.com. The rhetoric of exclusion is used by some homosexual men in order to achieve hegemonic masculinity based on performance of gender, age, race, and physical characteristics to conquer stereotypes of femininity. The gay community utilizes civil rights rhetoric in order to create a dialogue about equality; unfortunately a disturbing number of gay community members frequently discount homosexual male minorities, perpetuating the notion that homosexual minorities are unattractive because they violate heteronormative gender performances. Analyzing the artifact DouchebagsofGrindr.com allows for a glimpse into the self-deprecating online behavior …

Are People Reading Local News? A Content Analysis Of Popular News Stories On Nine Newspaper Websites, Peter Shiang Chen

Master's Theses

The news industry has come under tremendous pressure in the last decade. None more so than the newspaper industry, which has seen all aspects of its operation: readership, revenue, staff, distribution and reputation decline dramatically. This study uses content analysis to examine the reading habits of news consumers from nine newspaper-based websites from the Advance Publishing chain. The samples were the stories in the “most popular this hour” list, examined every 5 days from August to September, 2014. These stories were separated into categories such as news, sports, business, etc., and further coded based on their proximity to the news …

Do You See Yourself In The Future Or Past? The Moderating Role Of Cultural Orientation In Explaining Temporal Orientation Of Self-Referencing, Seungae Lee

Master's Theses

A cognitive process where audiences relate incoming information to themselves is self-referencing. Advertising practitioners often assume that the self-referencing strategy is one of the most persuasive advertising strategies. Since the self is one of the most well-developed and frequently used constructs in memory, self-referencing advertisements were expected to be more memorable and persuasive (Meyers-Levy & Peracchio, 1996). Further, this self-referencing strategy can result in different consequences of advertisements evaluation depending on which dimension of the self is activated, because the self is a multi-dimensional construct. The current study investigated different types of self-referencing based on temporal orientation of the self. …

Friend-Zone With Benefits: The Parasocial Advertising Of Kim Kardashian, Jennifer Anette Lueck

Master's Theses

This research focuses on the social media-driven convention of advertising, and seeks to analyze the type of communication that occurs between celebrity endorsers and audiences within social media. Kim Kardashian is used as the most current and successful celebrity endorser. A content analysis, including posts and responses from April and May 2011, is used to analyze the type of advertising messages and celebrity/audience interaction. The goal of the study is to establish whether Parasocial Interaction could improve the effectiveness of advertising. Due to findings that yielded a high amount of endorsements embedded into personal stories, as well as female approval …

Nontraditional And Traditional Student Motives To Use Their University Communication Center, Hannah Pritchard Rachal

Master's Theses

Research indicates that nontradifional students differ from traditional ones in many areas of higher education. Recognizing these differences in this growing population of students could impact retention rates for universities. Also, these differences could influence how communication centers deal with nontraditional students in recruiting them for appointments as well as during tutoring sessions. This study explores possible differences in motivations to use communication centers using both traditional and nontraditional students who had used their university's communication center. Students took a survey based on Ajzen's theory of planned behavior to discover if any differences exist and what the differences are. Findings …

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …