Communication Commons^™

Kng Furniture: A Social Media Strategic Plan, Nicolas Martinez, Gavin Winders

Undergraduate Research Conference

No abstract provided.

In Defense Of Imperfect Solutions, Victoria Hoover

Undergraduate Research Conference

No abstract provided.

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Nabisco Oreo Social Media Campaign: Be Oreoriginal, Abigail Adams

Undergraduate Research Conference

Be OREOriginal is an inspiring idea that encourages consumers to not only be true to themselves and their passions but create things that reflect their imaginations and creativity in any form that feels right to them. This campaign aims to involve today’s teenagers in something that will give them an opportunity to find a creative outlet and inspire them to follow their passions. In addition, this campaign hopes to help these young people connect with each other on a more personal level through the shared passions of art.

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

Becoming A Youtuber, Johanna Bruhn

Undergraduate Research Conference

No abstract provided.

The Study Of Wellbeing In College Students Involved In Organizations: A Qualitative Research Analysis, Reese Murphy

Undergraduate Research Conference

As stress levels rise and increasing amounts of students seek help, this article strives to define the areas that affect students the most while suggesting possible implementation strategies that are proven to be effective in reducing these factors. Qualitative interviews and PhotoVoice were used for data collection. Results were analyzed through a transcription and coding process. Recommendations are made within the article to suggest possible implementation strategies proven to reduce stress within the areas of college student wellbeing. The overall findings of the study suggest that college students, regardless of organizational involvement, focus on mental, physical and social wellness more …

Realizing Art In Multiple Media: How Different Art Forms Capitalize On Varying Elements Of Artistic Communication, Jesse Edwards, Scott Runnels

Undergraduate Research Conference

Art involves a very large and diverse collection of practices which humanity utilizes to express and communicate. Though these forms are highly similar in many ways, each holds a unique strength in relation to the others. This project was organized in an attempt to illustrate how several particular art forms excel in communicating in very diverse ways.

Differential Media Portrayal Of The Pope, Keara King, James Morris

Undergraduate Research Conference

This project presented the media portrayals of Pope Benedict XVI and Pope Francis. It examined theories of media impact on media consumers, and applied these to media coverage of the Popes and perceptions of Catholicism in America.

Gender Effects In Perceiving Advertising Archetypes, Sabrah Shipman

Undergraduate Research Conference

This study will examine the gender effects in perceiving advertising archetypes. Our society is constantly becoming more and more media saturated, and advertisers need to focus on employing evidence-based strategies to reach their target audiences. One repeating pattern throughout advertising is the use of archetypes. This study analyzes the prominent use of archetypes in today’s advertising, and factors in information on how gender can potentially impact the effectiveness of archetypes. Many studies in the past have shown females are naturally better at non-verbal communication, and perhaps this translates over into them being able to recognize advertising archetypes better.

Organization Outreach To The Sfa Campus, Julissa Lopez, Wil Mcfarland, Amy Brennan, Trevor Sparks

Undergraduate Research Conference

Ineffective communication between organizations and students leads to misconceptions as well as low organizational awareness, in both their existence and causes. Organizations tend to be too passive in their recruiting techniques. Communication education and training can aid organizations in becoming more effective at marketing to students and bridging the gap between potential members. Organizations fight for the attention of students to increase enrollment but in order to create initial student curiosity and involvement organizations must spark interest. We hoped to reinforce effective ways to communicate to the student body and increase involvement. We aimed to provide research for organizational leaders …

Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt

Undergraduate Research Conference

My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.

Cold War Cultural Language Transference Into Modern Media: Fallout 3, Kyle Sitka

Undergraduate Research Conference

Video games are fun. The fictional environments and plots they generate are designed with solely this purpose: to entertain. Some try to accomplish this goal by creating environments that are novel to most gamers, but most get by with reusing plots, settings, and language from older games, movies, books or historical periods. One such game, Bethesda's Fallout 3, draws on the imagery, language, and structure of Cold War America to create a chilling, post apocalyptic Washington D.C., complete with anit-communist propaganda posters and giant, irradiated cockroaches. While entertaining in its own right, a basic knowledge of the Cold War …

Influence Or Deterrence: A Critical Analysis Of The History And Current State Of Music Videos In The Us, Shannon Blow

Undergraduate Research Conference

This paper critically examines the medium of music videos and its influences in society through examples and through a variety of critical theoretical concepts.

The Best Reporter In America, Cameron Mebane

Undergraduate Research Conference

This research looks at the life of the infamous Nellie Bly, born Elizabeth Cochran, a woman reporter in the late nineteenth and early twentieth centuries. She was one of the pioneers of “stunt” journalism, a form of reporting reliant upon thorough investigation. Her first big feat during her career was feigning insanity to be committed to a women's insane asylum in order to write an article on the terrible living conditions there. The feat for which she is best known however, was her trip around the world in less time than anyone else at the time. This research seeks to …

Cultural Diversity Or An Excuse For 'Othering' In The Us: A Case Study Of Filipino-American Lives, Laura Lambert

Undergraduate Research Conference

No abstract provided.

Communication Across Random Landings, Kerron Joseph, Jay Walbran

Undergraduate Research Conference

The idea to do this project began with a simple question: Suppose that people carrying communication radios parachute out of a plane, if each device has a certain range, what is the probability that once everyone lands they will be able to communicate. To study this problem I assumed that the spot where each individual lands is normally distributed.

We discuss the different ways the communication radios can work. In particular we examine the situation where all the radios have to be within a certain radius r to operate correctly and the situation where the radios work on a relay …