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Full-Text Articles in Communication
The Effectiveness Of Advocacy Advertising Versus Publicity In A Public Relations Situation., James Pokrywczynski, Chuck Salmon, Len Reid, Robert Willett
The Effectiveness Of Advocacy Advertising Versus Publicity In A Public Relations Situation., James Pokrywczynski, Chuck Salmon, Len Reid, Robert Willett
James Pokrywczynski
No abstract provided.
Issues As Image In Political Campaign Commercials, Robert Rudd
Issues As Image In Political Campaign Commercials, Robert Rudd
Robert L. Rudd
This paper examines the use of “issue” commercials as a means of developing a candidate's image in a political campaign. The study was conducted through a participant‐observation of the 1982 gubernatorial campaign of Republican Phil Batt of Idaho. During the general election campaign the Batt organization employed a series of six “issue” commercials‐television spots which addressed specific policy issues‐in an attempt to build a positive public image for the candidate in three areas: basic human and social values, personality, and leadership. The campaign also sought to erode the popular public image of the incumbent with those same issue messages. This …
Toward A Theory Of Strict "Claim" Liability: Warranty Relief For Advertising Representations, Wayne Lewis
Toward A Theory Of Strict "Claim" Liability: Warranty Relief For Advertising Representations, Wayne Lewis
Wayne Lewis
No abstract provided.