Communication Commons^™

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …

Reclaiming Rhetorical Intersectionality: From Silence To Parrhesia And Attuned Listening, Tahirah Walker

Electronic Theses and Dissertations

Intersectionality is a term applied by Kimberlé Williams Crenshaw in the late 1980s to a social experience. A person experiences intersectionality when different aspects of her identity converge in a way that causes uniquely amplified marginalization or oppression. The classic three identities that produce intersectionality experiences in the United States are race, gender, and class, making poor women of color the central figures of intersectionality study. Crenshaw explained that these forces take three main forms: structural, political and representational (“Mapping the Margins” 1243).

Intersectionality has always been rhetorical. Structural, political and representational intersectionality are supported in language. The power of …

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

A Phenomenological Investigation Of Sport And Fandom Through Hans-Georg Gadamer And Maurice Merleau-Ponty, Alexander Regina

Electronic Theses and Dissertations

This project aims to uncover the phenomenological and communicative roots of sport fandom from the fan perspective, taking into account the many ways in which fans come to contact sport and integrate corresponding experiences into their own lives and sense of being in the world. Hans-Georg Gadamer and Maurice Merleau-Ponty are used to understand the conventions of play that manifest in sport, leading not only to the co-creation of the game experience due to the intertwining of spectators and players but also to the interplay of temporal realms that leads to what Gadamer calls the fusion of horizons. Through …

"Can You Hail Me Now?": Brand, Identity, And Althusserian Ideological Interpellation, Jenna Lo Castro

Electronic Theses and Dissertations

A surge in the role of branding within marketing practices has influenced an

industry transformation. A review of recent literature suggests that brand and the branding process have become integral in sustaining and amplifying organizations. This has been particularly influenced by Integrated Marketing Communication’s (IMC) espousal of being a consumer-driven process. As such, this project seeks to explore the current state of branding practices through the vision of French Marxist philosopher, Louis Althusser. Althusser’s philosophy inspects the human capacity to exercise autonomous decision-making and highlights the influence of social structures upon individuals. Through the Althusserian constructs of ideology and interpellation, …