Communication Commons^™

A Linguistic Analysis Of The Entrepreneurial Pitch, Laura Cunningham

All Theses

An entrepreneur faces many challenges in the quest to bring an idea to fruition, and the first step in gaining financial support most commonly comes in the form of a pitch. The goal is always ultimately to persuade investors in the validity and profitability of a product or idea. A wealth of information currently exists in helping entrepreneurs create pitch content as well as giving advice on presentation skills. While this information is important for consideration, the vast majority of available knowledge hovers in the intuitive realm.
Little to no quantitative, academic research exists on the actual use of language …