Communication Commons^™

Communicating During An Economic Crisis: An Examination Of The Use Of Strategic Ambiguity Within The Banking Industry, Stephanie Tarbet

All Theses

The current economic crisis has adversely affected companies and organizations throughout our nation and around the globe. One of the industries hit hardest by the unprecedented downturn was the banking industry. During these critical times, these companies have a responsibility to communicate information to stakeholders about the economy's impact on financial results, operations, and future plans. The following research study describes how four major companies within the banking industry communicated with external stakeholder groups about the economic crisis. Specifically, I analyzed how these companies communicated with external stakeholder groups and whether their communications revealed instances of strategic ambiguity. Using Kathy …