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California Polytechnic State University, San Luis Obispo

2010

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Articles 1 - 30 of 34

Full-Text Articles in Communication

Sports-Tool, Bryant Ung Dec 2010

Sports-Tool, Bryant Ung

Computer Science and Software Engineering

Creating events and finding people to play sports is a hard thing to do. The solution to this problem is to provide a web based interactive site that allows people to create and join different type of events and interact with each other by creating teams.


"Natural Male Enhancement": A Semiological Approach To Enzyte's Marketing Scheme, Michelle (Shelley) Mckendree Dec 2010

"Natural Male Enhancement": A Semiological Approach To Enzyte's Marketing Scheme, Michelle (Shelley) Mckendree

Communication Studies

No abstract provided.


Alterations In Mglur5 Expression And Signaling In Lewy Body Disease And In Transgenic Models Of Alpha- Synucleinopathy – Implications For Excitotoxicity, Diana L. Price, Edward Rockenstein, Kiran Ubhi, Van Phung, Natalie Maclean-Lewis, David A. Askay, Anna Cartier, Brian Spencer, Christina Patrick, Paula Desplats, Mark H. Ellisman, Eliezer Masliah Nov 2010

Alterations In Mglur5 Expression And Signaling In Lewy Body Disease And In Transgenic Models Of Alpha- Synucleinopathy – Implications For Excitotoxicity, Diana L. Price, Edward Rockenstein, Kiran Ubhi, Van Phung, Natalie Maclean-Lewis, David A. Askay, Anna Cartier, Brian Spencer, Christina Patrick, Paula Desplats, Mark H. Ellisman, Eliezer Masliah

Communication Studies

Dementia with Lewy bodies (DLB) and Parkinson’s Disease (PD) are neurodegenerative disorders of the aging population characterized by the abnormal accumulation of alpha-synuclein (alpha-syn). Previous studies have suggested that excitotoxicity may contribute to neurodegeneration in these disorders, however the underlying mechanisms and their relationship to alpha-syn remain unclear. For this study we proposed that accumulation of alpha-syn might result in alterations in metabotropic glutamate receptors (mGluR), particularly mGluR5 which has been linked to deficits in murine models of PD. In this context, levels of mGluR5 were analyzed in the brains of PD and DLB human cases and alpha-syn transgenic (tg) …


Abstinence-Only Sexual Education, Tessa Libby Aug 2010

Abstinence-Only Sexual Education, Tessa Libby

Fresh Voices: Composition at Cal Poly

In “Abstinence-Only Sexual Education,” Tessa Libby uses a substantial amount of evidence to support her strong, central claim: “Due to abstinence-only sexual education, teens today are naïve concerning the truth about sexual activity and, in turn, they are unprepared to face the consequences.” Think about your experiences with sexual education in the classroom—did you have similar or different experiences? Examine the evidence used by Libby and discuss how it is introduced and analyzed— are her sources supporting her points in the most effective manner? Identify the moments when each rhetorical appeal (ethos, pathos, logos) manifests itself in the essay. Locate …


A Phan On Phish: Live Improvised Music In Five Performative Commitments, Jnan A. Blau Aug 2010

A Phan On Phish: Live Improvised Music In Five Performative Commitments, Jnan A. Blau

Communication Studies

Explored as a series of five interrelated performative commitments, the author takes seriously the notion that live musical performance, especially when it is pervaded by an improvisational ethos, can be quite powerful and well worth close examination. In particular, the band Phish, with its devout subcultural following of “phans,” is mined as a rich site for critical, theoretical, and descriptive fodder. The author writes as both a phan and a scholar, drawing from his own experiences seeing Phish live on many occasions as well as from an interdisciplinary body of scholarly literature. The essay provides insight not only into the …


Martin Luther King Jr.’S “I Have A Dream” And The Politics Of Cultural Memory: An Apostil, Bernard K. Duffy, Richard D. Besel Jul 2010

Martin Luther King Jr.’S “I Have A Dream” And The Politics Of Cultural Memory: An Apostil, Bernard K. Duffy, Richard D. Besel

Communication Studies

No abstract provided.


The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis Jun 2010

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …


Discovering Shifts And Trends In Beverage Packaging, Rachel Hutchinson Jun 2010

Discovering Shifts And Trends In Beverage Packaging, Rachel Hutchinson

Graphic Communication

The purpose of this study is to better understand beverage packaging trends of today and what trends are necessary in order to profit in the industry today. It addresses aspects such as sustainability, marketing, labeling, and size and shape. In addition to determining trends on the rise, this study suggests methods in order to increase consumer appeal as well as lower production costs.

This study was based on specialized interviews with experts from different levels of the supply chain. Their insight was beneficial in understanding the current trends and the specific rationale for these shifts.

The results consist of addressing …


Major Trends In Gravure Printed Electronics, Donna Ariel Clark Jun 2010

Major Trends In Gravure Printed Electronics, Donna Ariel Clark

Graphic Communication

Printing has become a mature industry, forcing printers to create new applications for their manufacturing process. One such application is printed electronics. The gravure printing process allows for incredible speed and exceptional quality for traditional graphic printing. Theoretically, this would be an ideal method for the commercial production of printed electronics. This study analyzes gravure’s capabilities to produce a uniform conductive ink line and what to expect in the future of gravure printed electronics. Printed line properties such as line widening and scalloped edges were determined to impede gravure’s ability to lay down a conductive ink line. Best results were …


Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race Jun 2010

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.


Labeling Disability In America, Nicole C. Webster Jun 2010

Labeling Disability In America, Nicole C. Webster

Communication Studies

This paper explores how labels are used in regard to disabilities in the dominant American culture. Ignorance is the link between language and discrimination and inequalities for people with disabilities. Americans can be educated through disability studies so as to become capable of empathizing with and enabling, rather than disabling, their compatriots.


Climate Literacy In California K-12 Schools, Candice Maree Nosworthy Jun 2010

Climate Literacy In California K-12 Schools, Candice Maree Nosworthy

Communication Studies

No abstract provided.


A Metaphorical Analysis Of Martin Luther King Jr.'S "I Have A Dream" Speech, Joseph (Joe) Ciesinski Jun 2010

A Metaphorical Analysis Of Martin Luther King Jr.'S "I Have A Dream" Speech, Joseph (Joe) Ciesinski

Communication Studies

No abstract provided.


Wine Advertising To The Millennial Generation, Jessica R. Luke Jun 2010

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.


Intercultural Communication With Semester At Sea: A Former Student To New Student Guide, Brooke Applegarth Jun 2010

Intercultural Communication With Semester At Sea: A Former Student To New Student Guide, Brooke Applegarth

Communication Studies

No abstract provided.


Central Coast Wrestling Clinics, Chase Pami Jun 2010

Central Coast Wrestling Clinics, Chase Pami

Communication Studies

No abstract provided.


"The Only Band That Matters": An Analysis Of The Relationship Between Punk Rock And Culture, Dillon Ferdinandi Jun 2010

"The Only Band That Matters": An Analysis Of The Relationship Between Punk Rock And Culture, Dillon Ferdinandi

Communication Studies

No abstract provided.


Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro Jun 2010

Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro

Communication Studies

No abstract provided.


The Rhetorical Subversion Of Populism: Palinism In The 2008 Election, Allison Margaret Kearney Jun 2010

The Rhetorical Subversion Of Populism: Palinism In The 2008 Election, Allison Margaret Kearney

Communication Studies

No abstract provided.


Michael Vick's Redemption Strategy, Joseph Matthew Douglas Jun 2010

Michael Vick's Redemption Strategy, Joseph Matthew Douglas

Communication Studies

No abstract provided.


Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson May 2010

Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson

Journalism

In the United States alone, millions of listeners tune in to Internet-based audio-on-demand (commonly known as podcast programming). Religious programming is among the fastest-growing podcast areas. Since studies show that evangelicals are known to be quick to adopt new technology, this research involved a content analysis of 67 podcast episodes produced by five well-known renewalist evangelical ministries. The study found most podcasts were not original in content and were not consistently available for listeners to download. Also, the podcasts had poorer production values than would be expected from broadcast programming. A frame analysis identified ministries' justification of religious messages, listener …


Mere Christianity: The Lasting Work Of C.S. Lewis, Stephanie Jeanne Johnson May 2010

Mere Christianity: The Lasting Work Of C.S. Lewis, Stephanie Jeanne Johnson

Communication Studies

No abstract provided.


Interpretive Programs For Natural Resource Interpretation At Glacier Point, Yosemite National Park, California, Shannon Brianne Glendenning Mar 2010

Interpretive Programs For Natural Resource Interpretation At Glacier Point, Yosemite National Park, California, Shannon Brianne Glendenning

Natural Resources Management and Environmental Sciences

This guide to Natural Resource Interpretation in the Glacier Point Region of Yosemite National Park, California was developed over three summers of research and implementation. The range of programs developed to inform the public about the regional and local natural resources are: formal, semi-formal, ranger led hikes and walks, activity based programs, and informal visitor contacts. The programs were designed to inform park visitors about the natural, social, and historical resources in the region. The overall objective is to connect the visitors with the marvels and wonders of the natural resources at Glacier Point in Yosemite National Park, California. This …


Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins Mar 2010

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

Journalism

The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …


Forecasting Cloud Computing For The Print Industry, Ryan Yoshio Kokubun Mar 2010

Forecasting Cloud Computing For The Print Industry, Ryan Yoshio Kokubun

Graphic Communication

The purpose of this study was to analyze the printing industry, and evaluate how cloud computing models will help to raise sales and create new markets. This study examines the current depression within the printing market. Noting the decline in sales, production, and workforce. The introduction of cloud computing technologies has sparked a new interest from businesses from all industries. Cloud computing is a virtual technology that offers several business and operating models. Models such as platform providers and Software as a Service has surfaced as the most popular applications. Platform providers allow companies to store massive amounts of information …


Learning Sustainable Development: Chimeneas De La Esperanza, Miriam V. Mollan Gundersen Mar 2010

Learning Sustainable Development: Chimeneas De La Esperanza, Miriam V. Mollan Gundersen

Social Sciences

Social inequality and environmental degradation are motivating informed young people into action and connecting impoverished regions of the world with students in more developed nations. This Social Sciences senior project is to analyze an alternative development model designed by a group of Californian university students. The project, named Chimeneas de la Esperanza, is designed to help impoverished Nicaraguan women start a ceramics business. The major hurdle of this mission is to establish a market for the ceramics product. Energy efficient ceramic stoves and smoke ventilating chimneys would benefit the community and avoid an impacted crafts market. The project encompasses ideas …


New England Patriots Vs The Carolina Panthers At The Super Boob?: A Deeper Look At The Media Surrounding Janet Jackson And Justin Timberlake's Wardrobe Malfunction At The 2004 Super Bowl, Philip Michael Ortez Mar 2010

New England Patriots Vs The Carolina Panthers At The Super Boob?: A Deeper Look At The Media Surrounding Janet Jackson And Justin Timberlake's Wardrobe Malfunction At The 2004 Super Bowl, Philip Michael Ortez

Communication Studies

No abstract provided.


Uniting A Nation: A Close Textual Analysis Of Barack Obama's Inaugural Address, Thomas Michael Gatta Mar 2010

Uniting A Nation: A Close Textual Analysis Of Barack Obama's Inaugural Address, Thomas Michael Gatta

Communication Studies

An analysis of Barack Obama's Inaugural Address. The author aims to look into the hidden mechanisms and meanings in Obama's address. He uses Close Reading, or Close Textual Analysis to discover what Obama was trying to portray to the audience that day. On this historical occasion the author argues Obama uses a precise pattern and stylistic qualities such as metaphors to enunciate a theme of 'we' and 'us' with the audience. The author aims to reveal how Obama gave an effective speech despite some of the political experts' opinions. Obama urges to the nation that the only way for America …


Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton Mar 2010

Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton

Communication Studies

No abstract provided.


Feminist Criticism: The Importance Of Sharing The Native Female Journey, Michelle Newfield Mar 2010

Feminist Criticism: The Importance Of Sharing The Native Female Journey, Michelle Newfield

Communication Studies

The female Native American perspective is grossly neglected in mainstream media. Sadly, stereotypical images romanticize Native American women in a light that disallows them to be taken seriously in a modernized world. The fact is that the majority of women with American Indian ancestry do not live on reservations; they make up a considerable part of the general population.

There is an unfortunate “invisibility of Native women in comparison to men,” and “Native women are often represented by popular culture within the Plains Indian context, the generic Indian. Omnipresent is the ‘squaw’ who is portrayed as servant, concubine, beast of …