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Full-Text Articles in Communication
Understanding The Business Model Of Content Creation, Taylor Vahey
Understanding The Business Model Of Content Creation, Taylor Vahey
Honors Projects in Communication
Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …
The Impact Of Doctor-Patient Communication, Health Literacy, And Mental Health Among Women With Gestational Diabetes Mellitus On Healthcare Usage, Marissa Stern
Honors Projects in Communication
Pregnancy is a critical period in a woman's life. Overall, little research has been done on pregnant women. Pregnant women are considered a special population with special needs. All pregnant women must receive proper care from their providers and be a part of the decision-making process. Additionally, health care providers must provide materials to patients in hopes to increase their health literacy. Increasing health care usage and health literacy is meant to increase patient-centered care. This study plans to use the All of Us data set. We are interested in the data from the survey component of the data set. …
The Influence Of Alcohol-Related Advertisements On College Students Behaviors And Attitudes, Meghan Mcdonald
The Influence Of Alcohol-Related Advertisements On College Students Behaviors And Attitudes, Meghan Mcdonald
Honors Projects in Communication
College students have been exposed to alcohol-related advertisements for several decades now and research has proven that this exposure has an influence on today’s population’s knowledge, attitudes, and intentions to drink (Saffer, 2002). The college student population has been shown to participate in excessive drinking leading to other potential risks and harms, such as increased rates of depression (Furr et al., 2001; Hingson, 2009). Furthermore, students who experience depressive symptoms may experience elevated risks for alcohol-related problems (Joiner et al., 1992). The goal of this paper is to examine different persuasion techniques that alcohol companies currently expose to college students …