Communication Commons^™

Accepting Change, Eliane S. Markoff

Office of the Ombuds

Whether change in the workplace is welcomed or not, most would agree that it is inevitable. Admittedly, it could be disruptive and painful for both employees and managers. Leaving our comfort zones can be anxiety producing and disruptive, especially in the short term. But change can also lead to personal growth and greater job satisfaction for both employees and managers. If change is welcomed, employees become engaged and even excited to move forward as they implement a new strategy and meet the shared goals ahead.

Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin

2012

Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.

This dissertation comprises of three papers …