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Full-Text Articles in Communication
Review Of Existing Australian And International Cyber-Safety Research, Julian J. Dooley, Donna Cross, Lydia Hearn, Robyn Treyvaud
Review Of Existing Australian And International Cyber-Safety Research, Julian J. Dooley, Donna Cross, Lydia Hearn, Robyn Treyvaud
Research outputs pre 2011
Information and communication technologies have permeated almost all areas of society and become an important component of daily functioning for most Australians. This is particularly true for Internet and mobile phone technology. The majority of Australian households (67% in 2007 – 2008) have access to the Internet and over 11 million Australians use the Internet as an integral part of their personal, social and occupational activities. By mid-2008, there were over 22 million active mobile phones being used in Australia, which equates to more than one phone for every citizen. There are many benefits associated with Internet and mobile phone …
A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
Research outputs pre 2011
It is clear from the available evidence that television advertising does have an influence on children.Numerous research studies have demonstrated that children seem to learn from commercials, and that advertising is at least moderately successful in creating positive attitudes towards and the desire for products advertised. A strong determinant of children's perception of television advertising is the child's age. Research studies clearly establish that children become more skilled in evaluating television advertising as they grow older, and that to treat all children from 2 - 12 as one group makes important, perhaps crucial differences...