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Communication Commons

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University of North Dakota

Theses and Dissertations

Communication

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Full-Text Articles in Communication

Towards The Enhancement Of A Critical Cultural Paradigm In Health Communication: An Examination Of The Impact Of Paradigmatic Structures, Laura Elizabeth Arneson May 2016

Towards The Enhancement Of A Critical Cultural Paradigm In Health Communication: An Examination Of The Impact Of Paradigmatic Structures, Laura Elizabeth Arneson

Theses and Dissertations

In the field of Communication there are a wide variety of ways in which scholars can utilize theories to serve as epistemological frameworks in order to examine sociological structures. In this thesis, the subfield of Health Communication will be examined through a positivistic and critical cultural studies paradigm. This work will then examine underlying assumptions related to theoretical approaches in health communication.

With the primary argument of this work being that the dominant approaches in Healthcare Communication have been primarily rooted in positivism, this research study will attempt to show how this assumption continues to extend even into new digital …