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Full-Text Articles in Communication

Lifestyle Drugs And The Neoliberal Family, Kristin Swenson Feb 2016

Lifestyle Drugs And The Neoliberal Family, Kristin Swenson

Kristin Swenson

Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads’ discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage …


Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi Frisby, Laura Young, Deborah Murray Feb 2016

Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi Frisby, Laura Young, Deborah Murray

Laura Young

Vitamin D has been a topic of much research interest and controversy, and evidence is mixed concerning its preventive effects and health benefits. The purpose of our study was to explore the decision-making strategies used by both primary care providers and community members surrounding vitamin D in relation to uncertainty management theory. We conducted semistructured interviews with primary care providers (n = 7) and focus groups with community members (n = 89), and transcribed and coded using the constant comparative method. Themes for providers included awareness, uncertainty, patient role, responsibility, skepticism, uncertainty management, and evolving perceptions. Community member …