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Full-Text Articles in Communication
In Search Of A Corporate Moral Compass, Kati Berg
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Kati Berg
Advocates of dialogic communication have promoted two-way symmetrical communication as the most effective and ethical model for public relations. This article uses John Durham Peters’s critique of dialogic communication to reconsider this infatuation with dialogue. In this article, we argue that dialogue’s potential for selectivity and tyranny poses moral problems for public relations. Dialogue’s emphasis on reciprocal communication also saddles public relations with ethically questionable quid pro quo relationships. We contend that dissemination can be more just than dialogue because it demands more integrity of the source and recognizes the freedom and individuality of the source. The type of communication, …