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Full-Text Articles in Communication
Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard
Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard
Independent Study Project (ISP) Collection
This paper examines the use of Western lifestyle as depicted in advertising by multinational companies through the use of English in advertising; sexually evocative imagery; and background images in advertisements that reflect Western lifestyles. These messages perpetuated by multinational companies of the elite status of Western lifestyle are further enhanced due to the pervasive influences of the mediums in which these lifestyles are communicated to Indian consumers (e.g. primarily television and magazines). However, this paper also examines how the products that the Indian consumer purchases to emulate this Western lifestyle are actually not the same products sold in the Western …
Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan
Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan
Independent Study Project (ISP) Collection
When one walks down the main streets of Tunis it is clear that the faces represented in billboards do not match the faces of those walking along the streets. Why is this? Are the ads representative of the layering of civilizations that Tunisia has undergone? Are the ads from another source, such as the French, and just implementing their system on top of Tunisians expecting it to be successful? Moreover, what are the implications of these advertisements on the Tunisian identity? W.E.B. DuBois discusses the phenomenon of a “double consciousness” that has developed in African-Americans due to the portrayal of …