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Full-Text Articles in Communication
Emotional Responses To Opioid Public Service Announcements; Testing Trait Empathy’S Impact On Message Processing And Attitude Change, Olivia D. Cohen
Emotional Responses To Opioid Public Service Announcements; Testing Trait Empathy’S Impact On Message Processing And Attitude Change, Olivia D. Cohen
ETD Archive
Addiction to opioids, including abusing prescription pain killers and using heroin, is on a dramatic rise in the United States. Communities across the country are in the process of adapting new ways of addressing the issue, which have been met with significant opposition from the general public. This study examined the impact an individual’s trait empathy has on whether persuasive public service announcements (PSAs) dealing with opioid addiction will be processed centrally or peripherally. Empathy has evolved, growing from an emotional experience, to a cognitive ability, to a function of both emotional and cognitive elements that can work both independently …
Dimensions Of Online/Offline Social Communication: An Extension Of The Hyperpersonal Model, Devin Joseph Kelly
Dimensions Of Online/Offline Social Communication: An Extension Of The Hyperpersonal Model, Devin Joseph Kelly
ETD Archive
With the rise of technology it becomes important to measure and analyze the communication patterns that are emerging from these changes. Technologies open up different communication patterns for individuals to use (Tomas & Carlson 2015; Walther, 1996; Wei & Leung, 1999). Thus, this study develops the “ASOHIO” perspective, which incorporates a range of new and old communication patterns, online communication, offline communication, synchronous communication, asynchronous communication, interpersonal communication, and hyperpersonal communication. This work also looks to extend the hyperpersonal model greatly by developing an actual multi-item scale to measure the construct at the individual level. Walther’s (1996) basic description of …
Snapping Live: Exploring The Effects Of Ephemerality Nature Of Messaging In Social Media Settings, Dania Aljouhi
Snapping Live: Exploring The Effects Of Ephemerality Nature Of Messaging In Social Media Settings, Dania Aljouhi
ETD Archive
Ephemeral messaging apps such as Snapchat has become a very popular app with young adults. The Snapchat application defined as an instant messaging app that allows its users to take pictures, videos, add a captions, doodles and send the content to a friend or add it to the user’s story. Importantly, “the snaps” will self-destruct after a specified period of time. Further investigation regarding the effects of using ephemeral nature of messaging in Computer-Mediated Communication (CMC) is explored in the theoretical framework of Hyperpersonal. This study was designed to examine the role of ephemeral nature of messaging in social media …