Communication Commons^™

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang

Research Collection School Of Computing and Information Systems

In the age of rapid internet expansion, social media platforms like Twitter have become crucial for sharing information, expressing emotions, and revealing intentions during crisis situations. They offer crisis responders a means to assess public sentiment, attitudes, intentions, and emotional shifts by monitoring crisis-related tweets. To enhance sentiment and emotion classification, we adopt a transformer-based multi-task learning (MTL) approach with attention mechanism, enabling simultaneous handling of both tasks, and capitalizing on task interdependencies. Incorporating attention mechanism allows the model to concentrate on important words that strongly convey sentiment and emotion. We compare three baseline models, and our findings show that …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …

Towards An Inclusive Media Policy Framework Targeting Adolescents In Egypt, Saja Elgredly

Theses and Dissertations

For years, adolescents have been lost between adulthood and childhood. This is even reflected in the policies that directly affect their lives and well-being. In Egypt, there has hardly been a clear political line on how the media should deal with adolescents. As this age group belongs to childhood, most of the laws and regulations are hardly dedicated to address them despite their different characteristics. Within the Egyptian context, there are children's laws concerned with basic children's rights and other laws that relate to the media. However, we notice a gap in adolescent-friendly laws, policies and regulations, especially in the …

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Resilience And Advocacy: A Narrative Analysis Of Disability Campaigns In The United States, Jennifer-Lyn B. Youberg

Student Theses and Dissertations

This narrative analysis delves deeply into the REV UP, #IHelpVeterans, and Snack Zone disability campaigns, dissecting their shared themes and strategies. It underscores the pivotal role of community engagement, stressing the importance of not just raising awareness but actively involving communities in advocacy efforts. Moreover, it highlights how these campaigns leverage personal narratives to humanize disability issues, making them more relatable and compelling. Additionally, the study emphasizes the necessity of advocating for systemic change, pointing out that while individual actions matter, broader structural reforms are needed to address deeply entrenched barriers. By fostering collaboration, amplifying marginalized voices, and pushing for …

À La Comment Du Peuple — How Youth Communicated, Connected, And Collaborated Online Around The French Presidential Election Of 2022, Nicholas H. Howe

Senior Theses

How are French youth communicating online with themselves and how are they interacting with the information they consume? This study considers the question by examining YouTube comments from the comment sections of two interviews done on presidential candidates during the 2022 presidential election by 26-year-old influencer, Hugo Decrypte. These comments were compared with comments from interviews done by traditional TV news sources on the same candidates (BFMTV, a privately owned broadcaster, and Touche pas à mon poste!, an originally public broadcast hosted by a Gen-X TV personality). The comments were scraped using Octoparse web data extraction software and then sorted …

The Effectiveness Of The Israeli Digital Diplomacy Targeting The Arab Public On Social Media Platforms, Moeen Koa, Hiba Nassar

An-Najah University Journal for Research - B (Humanities)

This study assessed the effectiveness of the Israeli occupation state's digital diplomacy directed at the Arab public according to a three-dimensional framework. The study employed content analysis to analyze a sample of posts from two Israeli official pages on Facebook from October 13 to November 13, 2022, based on three dimensions proposed by Bjola and Jiang (2015): agenda-setting, presence-expansion, and conversation-generating. The results showed that despite the effectiveness of the occupying state's digital diplomacy according to these dimensions, the authors see these dimensions as superficial metrics that do not express the efficacy of this type of diplomacy. The high number …

Understanding Vaccine Hesitancy: An Analysis Of Caregiver Influences On Pediatric Covid-19 Vaccination Decisions, Neiki Rokni, Shu Zhao Md, Matthew Nguyen, David Liu, Harrison Jordan Do, Jory Parson, Sidharth Sahni Do, Tanner Walsh Md, Ashley Henderson Md, Jennifer Higgins Md

St. Chris Research Day

No abstract provided.

Beyond The Surface: Understanding The “Blurred Lines” Of Sexual Dynamics And Consent In Trinity College's Hookup Scene, Zoe Kon

Senior Theses and Projects

This thesis explores the complex interplay of sexual behaviors, consent, and campus culture at Trinity College through qualitative ethnographic research. Delving into the nuances of hookup culture, a prevalent social phenomenon, the research examines how it often blurs the boundaries between consensual and non-consensual sexual interactions. Thirty in-depth interviews with Trinity College students reveal the intricate dynamics of consent communication and understanding within this context. The findings highlight significant gaps in students' communication about boundaries and consent, driven by the pressures of social capital and the normalization of alcohol-fueled encounters. The theme of blurred lines emerges as a central issue, …

The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones

Student Research Submissions

In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …

Image Repair Strategies And Theories And The Lost Apology In Crisis Communication, Bridget Crowley

Student Research Submissions

This research paper examines different image repair strategies and theories, and how well three different real-life examples of recent responses to crisis utilized strategies that are discussed. The literature review covers specific image repair strategies and theories, and then there is the analysis of specific cases where public figures went through a crisis and responded in an effort to clear their names. The findings summarize why each case was not successful, and why people with large followings need to know key image repair strategies that can help save one’s reputation.

The Man-Hating Woman: Studying Bystander Perceptions Of Social Media Sexism Confrontations, Erika Hipsky

Honors College

Social media platforms enable users to perpetuate discriminatory rhetoric and oppressive structures, including sexism. While previous research on sexism confrontations has mainly focused on face-to-face interactions, there is little information available on how confrontations operate within the context of social media. This thesis examines the influence of confronter approach (HATE or CARE) and identity (man or woman) on TikTok sexism confrontations. Female participants, acting as bystanders (N = 57), were surveyed on their perceptions of four TikTok confrontations: HATE Woman, CARE Woman, HATE Man, and CARE Man. Regardless of confronter gender, participants viewed CARE confrontations as more likable than HATE …

Storytelling For Social Change: Using Victim Narratives From Social Media To Disrupt Rape Myth Acceptance Among College Students, Grace Carmack

Journalism Undergraduate Honors Theses

This study employed a narrative intervention experiment aimed at challenging college students' acceptance of rape myths (RMA). Rape myths are erroneous beliefs that shift blame for sexual violence (SV) from perpetrators to victims and encompass stereotypical misconceptions about women. Three authentic narratives, shared anonymously on social media by college victims of sexual violence, were selected for their varying levels of graphic detail and situational context. The study's objective was not only to interrogate RMA among college students but also to discover which of the three narratives was most effective in reducing RMA among readers, utilizing the Transportation Theory as a …

A Parent's Guide To Social Media Safety, Catherine Grimley

Gator TeamChild Juvenile Law Clinic

The goal of this White Paper is to provide parents and other caregivers with a compilation of literature from some of the most popular social media platforms in one convenient place. It aims to help parents understand what parental controls and account settings are available, so they can facilitate important conversations with their teens regarding social media safety.

Sexual Exploitation: The Crisis And Eradicative Solution, Tonnie Adams Bracey

Student Capstone Projects

French writer Jean-Baptiste Alphonse Karr wrote, “The more things change, the more they stay the same.” I find this to be true in our current era of the digital age. Although technology has gifted a newly improved and vast method of making worldwide connections and broadening our perceptions and views, a change in how we communicate has conveniently presented itself, but the historic pattern of how we handle these new advancements have indeed stayed the same.
Smart phones are a mainstream vessel employing the world with a plethora of information while giving all sorts of people access to individual’s lives …

An Examination Of Missing Person Social Media Engagement Through Data Mining And Experimentation: An Application Of The Crisis And Emergency Risk Communication Model, Cailin M. Kuchenbecker

Communication (PhD) Dissertations

According to the Federal Bureau of Investigation (FBI), approximately 600,000 individuals are reported missing each year in the United States (2022). When missing person cases do not meet alert (e.g., AMBER) criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the purpose of this dissertation was to (a) identify strategies law enforcement use to crowdsource missing person information and (b) experimentally test message characteristics that facilitate prosocial sharing of …

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman

Chancellor’s Honors Program Projects

No abstract provided.

The Drivers Of Academic Novelty In Digital Capitalism: Job Insecurity, Mental Illness And Time Poverty, Adalberto Fernandes

Emancipations: A Journal of Critical Social Analysis

The present-day digital capitalist academy increases novel academic results by leveraging factors such as precarious academic employment, time poverty, and mental illness. This paradigm reveals a confluence that turns seemingly negative aspects into productive elements. The consequence of this hypothesis is that by enhancing work, time and mental health conditions, there may be a reduction in the number of novelties, with an enhancement of academic's role as producers of truth.

"This Is How The West Ends": A Content Analysis Of Conservative Youtubers Notions Of Western Excellence, Michelle Johnson

Undergraduate Research Symposium 2024

In 2023, YouTube was one of the most used social media platforms in the United States alone. While existing scholarship (Finlayson 2022) has observed linkages between right-wing social media and distrust in institutions of government, family, and others, I seek to understand how conservatives use YouTube as a means to teach their audience racialized, gendered, and nationalistic ideas about the Western hegemonic order. To examine this issue, I conducted an in-depth qualitative content analysis of three key conservative content creators: Ben Shapiro, Matt Walsh, and Michael Knowles. Two videos were chosen within each creator's profile using keyword searches such as …

Tackling Networked Misogyny Through Graduate Curriculum Design, Carolyn M. Cunningham

Feminist Pedagogy

This paper explores the importance of sharing feminist research through digital projects. One of the barriers of digital projects is the networked misogyny that graduate students face. This paper offers several strategies for addressing networked misogyny, including teaching about digital privacy, strategies for documenting harassment, collective engagement, and integrating trauma-informed pedagogy.

Hozier, Tiktok, And Sapphic Rhetoric, Sophia Marie Kovalcik

English Theses & Dissertations

Through the process of social circulation and critical imagination, Sappho’s poetry, which maintains rhetoric that women, nature, and love are related to ritual and feminine divinity, intersects with queer digital rhetoric. Via discussion of feminist spirituality rhetoric, Marie Cartier’s lesbian theology, and rhetorical and literary analysis of Sappho’s lyrical fragments, I explore her Ancient Greek mythological, cultural aesthetics. I then connect sapphic rhetoric to two contemporary artifacts that represent or influence contemporary feminist, digital, and queer identities: the lyrics of the Irish musician Andrew Hozier-Byrne, known as Hozier and TikTok comment sections surrounding Hozier’s music and concert clips.

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …