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Full-Text Articles in Communication
Int 312: Collaborative Communication Oer Curation, Chealsye Bowley
Int 312: Collaborative Communication Oer Curation, Chealsye Bowley
Curated OER Collections
This OER curation is an annotated bibliography of prospective OER for the GVSU course INT 312: Collaborative Communication, assembled by request from the instructor.
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
What Makes A Successful Social Media Influencer?, Catherine Jokela
What Makes A Successful Social Media Influencer?, Catherine Jokela
Honors Projects in Communication
Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”