Communication Commons^™

Bordering Work In Contemporary Political Discourse: The Case Of The Us/Mexico Border Wall Proposal, Angela Garcia

Natural & Applied Sciences Faculty Publications

In this article, I use a critical discourse analytic approach to investigate how President Trump’s campaign goal to build a wall along the US/Mexico border has been discussed in United States political discourse. The data analyzed are 30 videotaped speeches and other public events which occurred between October 2016 and March 2018. These data are publicly available from the cable news channel C-SPAN’s online video archive. The analysis focuses on the communicative techniques and strategies used to persuade others and justify one’s position in the interactions and events studied. In this article, I show how the border wall proposal is …

Presidential Campaign Talk: Question-Answering In ‘Neutral Informational Interviews’, Angela Cora Garcia

Natural & Applied Sciences Faculty Publications

This article is a dual-case analysis of presidential campaign interviews conducted with former President George HW Bush when he was campaigning for the Republican presidential nomination in 1980, and former President William J. Clinton when he was campaigning for the presidency in 1991. Both interviews were conducted at high schools in New Hampshire and are publicly available on the C-SPAN website. The purpose of this analysis is to investigate how the success or failure of political campaigns may be tied to candidates’ interactional competence and pragmatic skills. This will be done through an examination of the strengths and weaknesses of …

From Social Media To Social Movement: Developing A Secondary Stakeholder Model For The Information Age – The Case Of Deepwater Horizon, Michele A. Jurgens

2014

Secondary stakeholders are thought to differ from primary stakeholders in that they interact with the firm mainly for the purpose of changing its ethical, societal, and environmental policies and practices. Research on secondary stakeholders has shown that they are successful in influencing their corporate targets despite the relative lack of power, legitimacy, and urgency of their requests. One explanation for the success of secondary stakeholders can be found in the `political process model' from the social movement literature. The political process model describes and predicts how social movements are formed and the conditions that are necessary for them being sustained …

Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin

2012

Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.

This dissertation comprises of three papers …