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Full-Text Articles in Communication
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Perspectives@SMU
Feeling empowered is not the same as being empowered
Winning In A Mobile-First World, Singapore Management University
Winning In A Mobile-First World, Singapore Management University
Perspectives@SMU
According to Facebook, it’s all about: a discovery mindset, relevance, and ‘thumb-stopping creative’
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Perspectives@SMU
It is not just about setting up a social media profile
Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University
Measuring Social Networks For Real-Time Competitive Advantage, Singapore Management University
Perspectives@SMU
Social networks offer up a goldmine of information just waiting to be exploited. For the first time, human relationships, comments and activities are documented quite publicly on platforms like Facebook and Twitter. Save for privacy concerns, never before has it been easier to know what people think, what they like, and to whom they are connected.
Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University
Growing Singapore's Funny Bone: Laughing In The Face Of Dangers, Pitfalls And Politicians, Singapore Management University
Perspectives@SMU
There was once a time in Singapore when the mocking of authority figures would be regarded as a no-go zone. Leaders and politicians were rarely subjects of comedy for such jokes would be considered too distasteful and disrespectful for mass consumption. Acceptable local comedy, as such, was limited to the physical and sometimes lowbrow variety.