Communication Commons^™

Selection Homophily And Peer Influence For Adolescents’ Smoking And Vaping Norms And Outcomes In High And Middle-Income Settings, Jennifer M. Murray, Sharon Sánchez-Franco, Olga L. Sarmiento, Erik O. Kimbrough, Christopher Tate, Shannon C. Montgomery, Rajnish Kumar, Laura Dunne, Abhijit Ramalingam, Erin L. Krupka, Felipe Montes, Huiyu Zhou, Laurence Moore, Linda Bauld, Blanca Llorente, Frank Kee, Ruth F. Hunter

Economics Faculty Articles and Research

The MECHANISMS study investigates how social norms for adolescent smoking and vaping are transmitted through school friendship networks, and is the first study to use behavioral economics methodology to assess smoking-related social norms. Here, we investigate the effects of selection homophily (the tendency to form friendships with similar peers) and peer influence (a social process whereby an individual’s behavior or attitudes are affected by peers acting as reference points for the individual) on experimentally measured smoking and vaping norms, and other smoking outcomes, in adolescents from high and middle-income settings. Full school year groups in six secondary schools in Northern …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead

Engineering Faculty Articles and Research

We capture the public sentiment towards candidates in the 2020 US Presidential Elections, by analyzing 7.6 million tweets sent out between October 31st and November 9th, 2020. We apply a novel approach to first identify tweets and user accounts in our database that were later deleted or suspended from Twitter. This approach allows us to observe the sentiment held for each presidential candidate across various groups of users and tweets: accessible tweets and accounts, deleted tweets and accounts, and suspended or inaccessible tweets and accounts. We compare the sentiment scores calculated for these groups and provide key insights into the …

Moral Matching: Strategic Messaging To Overcome Barriers To Persuasion, Tess M. Buckley

Communication (PhD) Dissertations

Persuasive messages are often met with resistance. Message fatigue is a unique motivational state caused by excessive exposure to redundant messages, which leads to active and passive resistance towards persuasive messages. The consequences of active and passive resistance are particularly harmful when directed towards messages intended to assist individuals in making health decisions. This dissertation investigated a message framing strategy, moral matching, to combat message fatigue resistance in the context of COVID-19. Guided by message fatigue and moral foundation theory literature, there were three main purposes of this dissertation. The first purpose was to identify what features of COVID-19 health …

How Conservative Media Influences Views On Illegal Immigration, Juhi Doshi

Student Scholar Symposium Abstracts and Posters

Conservative media sources tend to amplify antiimmigrant rhetoric on their news platforms. Relying on the 2021 Chapman Survey of American Fears, I examine how conservative media sources like FOX News may influence how likely one is to fear illegal immigration in comparison to someone who watches CNN. Data is sourced from questions that ask subjects how afraid they are of illegal immigration, where they get their news from, what their racial attitudes are, and their political affiliation. The topic of illegal immigration has been studied for years, however there is not much literature published on how media consumption can directly …

If A Tree Falls In The Forest: Presidential Press Conferences And Early Media Narratives About The Covid-19 Crisis, Masha Krupenkin, Kai Zhu, Dylan Walker, David Rothschild

Business Faculty Articles and Research

Throughout the COVID-19 crisis, as we confronted questions about social distancing, masking wearing, and vaccines, public safety experts warned that the consequences of a misinformed population would be particularly dire due to the serious nature of the threat and necessity of severe collective action to keep the population safe. Thus, the media and the political elites (e.g., President of the United States) who possess the power to set the information agenda around COVID-19 bear a huge responsibility for the general welfare. Through automated text analysis of complete transcripts of national cable, network, and local news, we explore their narratives surrounding …

Extending Psychological Reactance Theory To Include Denial Of Threat And Media Sharing Intentions As Freedom Restoration Behavior, Noel H. Mcguire, Hannah Ball

Communication Faculty Articles and Research

This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions. Results of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one’s online social network, and greater denial of COVID-19 …

Media Influences On Fear Of Immigrants, Mira Eissa

Student Scholar Symposium Abstracts and Posters

The 2016 election and President Donald Trump’s administration, tapped into U.S. citizens’ polarization regarding the topic of immigration. There was and is a clear negative depiction of immigrants in many different local and national outlets including social media. Using the data collected from Chapman's survey of American fears in 2021, I analyze how fear of immigrants is related to media consumption. Social media and news outlets' coverage of immigrants directly influences the public’s attitudes. Agenda setting, priming, and framing help us understand that news and media construct a perception for people that might not be accurate. Citizens have formed their …

Model Of Inspiring Media, Mary Beth Oliver, Arthur A. Raney, Anne Bartsch, Sophie Janicke-Bowles, Markus Appel, Katherine R. Dale

Communication Faculty Articles and Research

Scholars have increasingly explored the ways that media content can touch, move, and inspire audiences, leading to numerous beneficial outcomes including increased feelings of connectedness to and heightened motivations for doing good for others. Although this line of inquiry is relatively new, sufficient evidence and patterns of results have emerged such that a clearer picture of the inspiring media experience is coming into focus. This article has two primary goals. First, we seek to synthesize the existing research into a working and evolving model of inspiring media experiences reflecting five interrelated and symbiotic elements: exposure, message factors, responses, outcomes, and …

Us Media’S Coverage Of China’S Handling Of Covid-19: Playing The Role Of The Fourth Branch Of Government Or The Fourth Estate?, Wenshan Jia, Fangzhu Lu

Communication Faculty Articles and Research

The present study is an analysis of a sample of reports on China’s handling of COVID-19 by several major US media with a focus on a controversial op-ed by the Wall Street Journal. It is found that instead of covering it objectively as a public health crisis, these media reports tend to adopt the strategy of naming, shaming, blaming, and taming against China. In other words, they seize the outbreak of COVID-19 in Wuhan as an opportunity to serve Trump’s “America First” doctrine by a coordinated attempt to destroy the Chinese dream and arresting China’s ascendency. First, the naming/shaming …

Social Media Engagement For Global Influencers, Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin

Business Faculty Articles and Research

Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world. However, there is little research on international aspects of social media influencers. Our paper leverages Hofstede’s cultural dimensions to study consumer engagement using a novel dataset of global sustainability influencers. Our results indicate that the cultural distance between the influencer and the followers is an important driver of engagement in a nuanced way. While the level of superficial, …

Religious Nationalism And The Coronavirus Pandemic: Soul-Sucking Evangelicals And Branch Covidians Make America Sick Again, Peter Mclaren

Education Faculty Articles and Research

This article investigates the response to the coronavirus crisis by Evangelical Christian nationalists in the USA. The article outlines the curious mediaverse of religious nationalism—its post-truth and fake news aspects in particular—links religious nationalism to American exceptionalism, and analyzes conflicts between secular and religious authorities. Drawing upon some lessons from the past, the article addresses the wider implications of Christian nationalism on American politics, and capitalist ideology, as it has been played out virally in the corporate media. The article shows that the ideological underpinnings of evangelical Christianity prevent its proponents from understanding the virus in an historical and materialist …

The Media, Education, And The State: Arts-Based Research And A Marxist Analysis Of The Syrian Refugee Crisis, Meng Zhao

Education (PhD) Dissertations

By 2019, the Syrian civil war has lasted for nearly eight years and it has created the largest humanitarian crisis since WWII (Achlume, 2015). Using the siege of Aleppo in 2016 as a case study, the author applied a Marxist-humanist theoretical framework and incorporated arts-based research methodology to examine how US news media supports capitalist social relations. The research question for this study was: how do the US media depictions of the siege of Aleppo, Syria in 2016 reflect capitalist social relations? There were three sub-questions that followed: (1) Which elements of the siege of Aleppo in 2016 get the …

The Influence Of Self-Generated And Third-Party Claims Online: Perceived Self-Interest As An Explanatory Mechanism, David C. Deandrea, Megan A. Vendemia

Communication Faculty Articles and Research

Over the past two decades, communication technology scholars have examined how viewers evaluate the authenticity of information online, with particular attention given to how self versus third-party claims differ in their degree of influence. We examine how self-interest perceptions serve an important explanatory function in the logic of warranting theory and help account for how people evaluate content online. Our results document how the source and valence of a message can interact to affect perceptions of source self-interest, which, in turn, affect perceptions of source trustworthiness, message accuracy, and, ultimately, evaluations of an online target. The findings establish boundary conditions …

Media Discourses That Normalize Colonial Relations: A Critical Discourse Analysis Of (Im)Migrants And Refugees, Meng Zhao, Jorge Rodriguez, Lilia D. Monzó

Education Faculty Articles and Research

The im(migration) and refugee crisis that are being exacerbated under the Trump administration, is a manifestation of empire-building and the long history of colonization of the Global South. A Marxist-humanist perspective recognizes these as consistent aspects of a clearly racist global capitalism that functions in the interest of multibillion dollar U.S.–based corporations and increasingly transnational corporations. Trade agreements, international economic policy, political intervention, invasion or the threat of these, often secure corporate interests in specific countries and regions. The authors use critical discourse analysis to examine the discourses around Mexican, Central American, and Syrian im(migrants) and refugees as examples of …

What Role Has Social Media Played In Violence Perpetrated By Incels?, Olivia Young

Peace Studies Student Papers and Posters

This paper aimed to answer the question, what role has social media played in violence perpetrated by Incels?

Incels, or Involuntary celibates, are members of an online subculture who define themselves as unable to find sexual partners. Incels have been responsible for a number of violent attacks and mass killings in recent years.

This exploration involved a content analysis of online incel forums such as such as reddit and 4-chan, and of news articles about incel attacks. The content analysis of social media examined incel ideology and online rhetoric of hate and violence; while the analysis of news articles examined …

The Effects Of The Source Of Celebrity Information On Parasocial Relationships, Noelle Roys, Monique Newman, Mark Spooner-Leduff

Student Scholar Symposium Abstracts and Posters

The purpose of the study is to examine how the source of information about celebrities affects media users’ feelings toward them. Specifically, we will focus on two ways in which people relate to media figures. Parasocial relationships (PSR) are one-sided relationships that people form with media figures. The concept of parasocial interaction (PSI) is closely related in that it entails one-sided involvement with a media figure, but the experience is restricted to the duration a person is viewing the figure. Due to the nature of social media and to celebrities’ increasing use of social media platforms, existing research implies that …

3rd Place Contest Entry: Aesthetic Activism: Protest Art In The Delano Grape Strike, Felicia Viano

Kevin and Tam Ross Undergraduate Research Prize

This is Felicia Viano's submission for the 2019 Kevin and Tam Ross Undergraduate Research Prize, which won third place. It contains her essay on using library resources, a three-page sample of her research project on the use of art as a social movement tactic by the United Farm Workers during the Delano Grape Strike, and her works cited list.

Felicia is a senior at Chapman University, majoring in History and Peace Studies. Her faculty mentor is Dr. Robert Slayton.

Promoting Support For Public Health Policies Through Mediated Contact: Can Narrator Perspective And Self-Disclosure Curb In-Group Favoritism?, Riva Tukachinsky, Emily Brogan-Freitas, Tessa Urbanovich

Communication Faculty Articles and Research

An online 2 × 2 factorial experiment (N = 203) examined the effect of parasocial contact on support for public health policies in the context of opioid addiction. We hypothesize that because of an intergroup dynamic, individuals are less likely to engage with an outgroup character than an in-group character featured in a news magazine article. Results support the in-group favoritism hypothesis. The study examines two narrative devices for overcoming this tendency: the narrator’s perspective and amount of insight into the character’s inner world through character self-disclosure. We find support for the narrator perspective but not for the self-disclosure effect. …

Containing The Jeremiad: Understanding Paradigms Of Anxiety In Global Climate Change Experience, Brian Glaser

English Faculty Articles and Research

This essay uses Bion’s concept of “containing” to read the psychological dynamics of jeremiads about global climate change, arguing that their structure reveals a strategy of communication that may be useful for more broadly raising awareness about this challenging state of the planet. More specifically, I argue that contemporary global climate change jeremiads have a structure that first elicits alarm and then moves to discuss solutions, and that this structure may be beneficial to those who are awakening to the reality of global climate change by rendering anxiety bearable and therefore open to purposive and creative response.

Meta-Analysis Of Anger And Persuasion: An Empirical Integration Of Four Models, Nathan Walter, Riva Tukachinsky, Ayellet Pelled, Robin Nabi

Communication Faculty Articles and Research

Despite the increasing use of anger in persuasive messaging, such as political ads and health campaigns, very little is known about when and how anger affects persuasion. Building on theoretical propositions derived from four theoretical models that have addressed the link between anger and persuasion, the current meta-analysis (k = 55, N = 6,805) finds a weak impact of anger on behavior (r = .15, p = .04) and nonsignificant effects on attitudes (r = −.03, p = .30) and intent (r = .06, p = .13). Yet a closer look reveals a more complicated reality, where positive effects are …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega

Student Scholar Symposium Abstracts and Posters

This study examines how exposure to female superheroes’ body images increases the strength of parasocial relationships, perceived homophily, and level of self-esteem that female college students experience. Three images of female superheroes were manipulated into round, muscular, and hyper-thin body types. Eighty-one students at a west coast university were randomly assigned to view one of three images of the female superhero. After viewing the images, the participants were asked to answer three Likert scales to determine the strength of parasocial relationships to the superheroine (bonds with the character), perceived homophily (perceived similarity), and self-esteem. The results of the study indicate …

Chinese Communication Studies: Three Paths Converging, Wenshan Jia

Communication Faculty Articles and Research

This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese.

Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises …

User-Generated Opinion: How Reader Reactions And Source Reputation Influence The Effects Of Online News, Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang

Communication Faculty Articles and Research

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Choosing Progress: Evaluating The "Salesmanship" Of The Vietnam War In 1967, Gregory A. Daddis

History Faculty Books and Book Chapters

"As the president and his war managers increasingly saw Vietnam as a 'race between accomplishment and patience,' publicizing progress became an integral part of the war. Yet far from a unique case of bureaucratic dishonesty, the 1967 salesmanship campaign demonstrates the reality, even necessity, of conversation gaps when one is assessing progress in wars where the military struggle abroad matters less than the political one at home."

Negative Campaigns And Their Influence On Voter Attitudes, Estefan Colindres

Student Scholar Symposium Abstracts and Posters

There is a legitimate debate over negative campaigning and whether it either mobilizes voter participation or suppresses it. Previous studies suggest that the relevant political information brought by negative campaigns play a significant role in mobilizing the electorate (Finkel and Geer, 1998). On the other hand, some studies explain that negative campaigns challenge the legitimacy of the electoral process and consequently drain the electorate (Krupnikov, 2011).

As such, my research question asks of the effect of negative campaigning on voter participation - are people turned off and to what extent? What kind of impact does negative campaigning have on voters …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …