Communication Commons^™

Feel-Good Giving: The Mythic Construction Of Generosity In Millions, Grace Y. Chiou

Electronic Theses and Dissertations

The question of what generosity is and how it is practiced in relation to the neoliberal contexts of late capitalism has emerged as a subject of interest across a variety of fields. Instead of placing emphasis on the recipient and the cause or structural inequalities contributing to the need for generosity, new practices of giving have appeared on a variety of media platforms and have been performed by a host of celebrities, sports figures, and politicians that emphasize the giver's moral goodness.

By using a critical cultural studies approach, this dissertation demonstrates that in the visual culture of humanitarianism representations …