Communication Commons^™

Religious Orientation, Persuasion, And Communicator Style, E. James Baesler

Communication & Theatre Arts Faculty Publications

Using a functional approach to religion as an explanatory framework, this essay argues that a quest religious orientation is associated with particular communicator styles and with religious persuasion. The research positively associates quest religious orientation with susceptibility to religious persuasion and negatively associates it with the religious need to persuade others. The results do not generally support the relationship between a quest religious orientation and communicator styles, but the study finds partial support for the relationship between a quest religious orientation and an attentive communicator style.