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Communication Commons

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Religion

Faculty Publications

2011

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Free E-Books And Print Sales, John Hilton Iii, David Wiley Jan 2011

Free E-Books And Print Sales, John Hilton Iii, David Wiley

Faculty Publications

Digital technologies now enable books and other digital resources to be openly available to those with access to the Internet. This study examined the financial viability of a religious publisher that put free digital versions of eight of its print books on the Internet. The cost to put these eight books online was $940. Over a 10-week period, these books were downloaded 102,256 times and sales of these books increased 26%. Online sales increased at a much higher rate. Comparisons with historical book sales and sales of comparable titles indicate that that this increase may have been connected to the …