Communication Commons^™

Cowboys, Angels, And Demons: American Exceptionalism And The Frontier Myth In The Cw's 'Supernatural', Joesph M. Valenzano

Communication Faculty Publications

The CW network series Supernatural (2005–) draws its text from the horror and fantasy genres as well as religious mythology. Concurrently, it transmits a core “American” mythos. As its protagonists keep watch along a supernatural frontier and eradicate threats to the American way of life, this program both reinforces and alters aspects of the frontier myth and the myth of American exceptionalism by depicting its main characters as representations of America writ large whose mission has grown from an appointment by God to being equals to God.

In this manner, Supernatural forwards a new American exceptionalism through the notion that …

The Role Of Public Relations In Social Capital And Civic Engagement, Weiwu Zhang, Alan Abitbol

Communication Faculty Publications

Public relations scholars have increasingly argued for the broader role of public relations and strategic communication in society (e.g., Taylor, 2010). That is, how can knowledge of public relations be used to make society better rather than simply making organizations more effective? This study examines how different types of public relations and strategic communication efforts contribute to citizens’ social capital and civic engagement. Specifically, this study uses data from the 2010 Pew Internet and American Life Project ‘Social Side of the Internet’ survey to examine the relationship between various strategic communication efforts by social, civic, professional, and religious organizations and …