Communication Commons^™

The Method Is The Message: Communicating For Individual Behavior Change Toward Disciple Multiplication, Jeffrey Keith Mcdaniel

Doctoral Dissertations and Projects

The purpose of this ethnographically informed, comparative embedded case study was to understand the lack of disciple-making movements for congregations at three evangelical churches representing the East Coast, Midwest, and West Coast of the United States. The theories guiding this study were Latour’s actor–network theory and Bandura’s social cognitive theory as they provide a theoretical framework to understand the influence of culture on the creation of meaning followed by the influence of meaning on individual behavior. The primary research question that guided this study asked, How can a church organization communicate to increase disciple multiplication? To answer this question, a …