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Communication Commons

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Religion

Liberty University

Doctoral Dissertations and Projects

Culture

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Full-Text Articles in Communication

The Method Is The Message: Communicating For Individual Behavior Change Toward Disciple Multiplication, Jeffrey Keith Mcdaniel Oct 2022

The Method Is The Message: Communicating For Individual Behavior Change Toward Disciple Multiplication, Jeffrey Keith Mcdaniel

Doctoral Dissertations and Projects

The purpose of this ethnographically informed, comparative embedded case study was to understand the lack of disciple-making movements for congregations at three evangelical churches representing the East Coast, Midwest, and West Coast of the United States. The theories guiding this study were Latour’s actor–network theory and Bandura’s social cognitive theory as they provide a theoretical framework to understand the influence of culture on the creation of meaning followed by the influence of meaning on individual behavior. The primary research question that guided this study asked, How can a church organization communicate to increase disciple multiplication? To answer this question, a …


Keeping Culture: An Evaluation Of Organizational Culture In The Multisite Church, Michael John Grayston Nov 2021

Keeping Culture: An Evaluation Of Organizational Culture In The Multisite Church, Michael John Grayston

Doctoral Dissertations and Projects

The purpose of this descriptive qualitative study was to explore the attendee perception of organizational culture, including the communication pathways, vision, and mission in the three common multisite church models: the local franchise model, the national franchise model, and the live teaching model. The study evaluated the attendee perception of the methods and strategies used by the multisite church to create and keep one unique culture in spite of their method, proximity, or demographics. The researcher attempted to evaluate these methods through a survey and face-to-face interviews with multisite church leaders from six different churches representing three different models. The …