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Full-Text Articles in Communication
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Theses and Dissertations
This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.
Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.
A Descriptive Analysis Of The Current Status Of Paid Religious Broadcasting On National Television, Wayne R. Bills
A Descriptive Analysis Of The Current Status Of Paid Religious Broadcasting On National Television, Wayne R. Bills
Theses and Dissertations
In examining the use of paid television by various evangelical organizations (the "Electronic Church") as contrasted with its use by The Church of Jesus Christ of Latter-day Saints (LDS), several important differences were discovered. First, the programs of the electronic church are usually designed much like a normal Sunday service with a "preacher" and "congregation" (the T.V. viewers). The LDS approach has been to communicate religious principles through the use of a story. Their productions are attractive to a large audience because they often feature a well-known television or motion picture celebrity, and are aired during prime-time viewing hours.
The …
The Public Relations Practices Of Directors Of Institutes Of Religion Of The Church Of Jesus Christ Of Latter-Day Saints In California, 1974-75, Ronald Charl Louw
The Public Relations Practices Of Directors Of Institutes Of Religion Of The Church Of Jesus Christ Of Latter-Day Saints In California, 1974-75, Ronald Charl Louw
Theses and Dissertations
Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating …
Mormonism In National Periodicals, 1961-1970, Dale P. Pelo
Mormonism In National Periodicals, 1961-1970, Dale P. Pelo
Theses and Dissertations
The purpose of this study was to determine the image of the Church of Jesus Christ of Latter-day Saints as reflected in articles appearing in general national periodicals of the United States during the decade 1961-1970. All articles listed in Readers Guide to Periodical Literature under the heading "Mormons and Mormonism" or related topics were searched. A rating system as devised by Dr. Richard O. Cowan in his work "Momonism in National Periodicals" was implemented.
A Descriptive Analysis Of The Effectiveness Of Broadcasting By The Church Of Jesus Christ Of Latter-Day Saints In The Northern States Mission Area, Robert W. Donigan
A Descriptive Analysis Of The Effectiveness Of Broadcasting By The Church Of Jesus Christ Of Latter-Day Saints In The Northern States Mission Area, Robert W. Donigan
Theses and Dissertations
There has been no systematic study of the effectiveness of broadcasting by the Church of Jesus Christ of Latter-day Saints since the advent of TV and the nation-wide telecasting of the Annual and Semi-Annual General Conferences of the Church each April and October. In addition to determining effectiveness, there is a need to discover to what degree people watch or listen to religious programming in general, and what types of religious programs they wouldm most like to have available.
The Northern States Mission of the Church, including all or part of Illinois, Wisconsin, Iowa, and Indiana, was seleceted as a …