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Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton
Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton
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Leap of Faith: Megachurches and the struggle to create a brand experience that sells
Carly Middleton
Marcie Hinton, PhD
Department of Journalism and Mass Communications
Murray State University
As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.
A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …