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Full-Text Articles in Communication
Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley
Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley
Honors Theses
This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …
Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone
Seton Hall University Dissertations and Theses (ETDs)
Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …
The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran
The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran
Masters Essays
No abstract provided.
Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication Theories And Best Practices, Tanya Desselle Ickowitz
Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication Theories And Best Practices, Tanya Desselle Ickowitz
Masters Theses
Recent public safety threats affecting college and university campuses during episodes of natural disasters and mass violence have exposed numerous challenges and opportunities in crisis and risk communication. The evacuation of college campuses during natural disasters such as Hurricane Katrina in 2005 and episodes of mass violence such as the shootings at the University of Alabama-Huntsville in 2010, among others, have revealed how even the most well-developed campus communication plans leave room for improvement during actual crisis events (Catullo, Walker, & Floyd, 2009). Through in-depth interviews (N=10) of crisis communication managers at U. S. colleges and universities, as well as …