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Full-Text Articles in Communication
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Honors Projects in Communication
Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Metaphors That Communicate Weight-Based Stigma In Political News: A Case Study Of New Jersey Governor Chris Christie, J. Anderson, Y. Zhu, J. Zhuang, J.C. Nelson, M.J. Bresnahan, X. Yan
Metaphors That Communicate Weight-Based Stigma In Political News: A Case Study Of New Jersey Governor Chris Christie, J. Anderson, Y. Zhu, J. Zhuang, J.C. Nelson, M.J. Bresnahan, X. Yan
Communication Studies Publications
News media use metaphors to describe politics (Landau & Keefer, 2014) and obesity (Barry,Brescoll, Brownell, & Schlesinger, 2009). Weight-based stigma is prevalent in U.S. news media (Heuer,McClure, & Puhl, 2011). Media coverage of politicians’ body size may contain metaphors that stigmatizeweight. Metaphors reflect and shape how people think about important issues like politics or obesity(Landau, Sullivan, & Greenberg, 2009; Landau, Meier, & Keefer, 2010; Landau & Keefer, 2014).
Objective – This study uses stigma communication theory (Smith, 2007) to examine stigmatizing metaphors used in media coverage of a United States politician, and candidate for the 2016 Republican presidential nomination, New …