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Communication Commons

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Mass Communication

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2008

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Articles 1 - 30 of 64

Full-Text Articles in Communication

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli Dec 2008

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …


The Rationalization Of Audience Understanding, Philip M. Napoli Dec 2008

The Rationalization Of Audience Understanding, Philip M. Napoli

McGannon Center Working Paper Series

This paper reviews the literature that has examined how media organizations make sense of their audiences, the analytical techniques and technologies employed, and how this information is embraced or resisted in the operation of media organizations. As this review illustrates, the historical trend in audience understanding has been one of a steady process of rationalization in how media organizations have approached their audiences. In documenting this process of the rationalization of audience understanding, this review identifies key historical moments in this process. This review identifies the external forces that have influenced this process; the underlying reasons for it; and critiques …


Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell Dec 2008

Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell

Inside UNLV

No abstract provided.


Policies Of Inertia Or Innovation? European Public Service In Transition From Psb To Psm, Minna Aslama Dec 2008

Policies Of Inertia Or Innovation? European Public Service In Transition From Psb To Psm, Minna Aslama

McGannon Center Working Paper Series

No abstract provided.


Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs Nov 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Bennett, Emily. On Her Toes – Martha Madison
  • Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
  • Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
  • Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
  • Be Proactive, Not Reactive: University Officials Need to be Policy Driven
  • Milam, Dustin. Fight for Rights, Liberation, Equality
  • Jones, Ashley. Praxis vs. Western Football – Parking
  • Schwab, Edmond. Change I Can’t Believe In
  • Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …


Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs Oct 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Fights & Frenzy
  • Day, Michelle. Gunfire Unconfirmed, Investigation Continues
  • Hale, Marianne. Campus, Community Voice Concerns
  • Timeline of Events
  • Slitz, Alex. A Thousand Words – Charus Changchit
  • Howerton, Christina. Enrollment Increases 2.6 Percent
  • Howerton, Christina. Task Force Explores Ways to Make College Cost Less
  • Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
  • Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
  • Schwab, Edmond. Learn the Background of the Financial Troubles
  • Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
  • Cawthorn, Shawna. Poor Football …


Unlv Magazine, Holly Ivy De Vore, Tony Allen, Barbara Cloud, Erin O'Donnell, Matthew K. Jacobsen, Gian Galassi, Michelle Mouton, Afsha Bawany, Shane Bevell Oct 2008

Unlv Magazine, Holly Ivy De Vore, Tony Allen, Barbara Cloud, Erin O'Donnell, Matthew K. Jacobsen, Gian Galassi, Michelle Mouton, Afsha Bawany, Shane Bevell

UNLV Magazine

No abstract provided.


The President And The Press: The Framing Of George W. Bush’S Speech To The United Nations, Stephen D. Cooper, Jim Kuypers, Matt Althous Oct 2008

The President And The Press: The Framing Of George W. Bush’S Speech To The United Nations, Stephen D. Cooper, Jim Kuypers, Matt Althous

Communications Faculty Research

In this essay, we provide a brief overview of how frames work, discuss the relationship of frames to the news media, and perform a qualitatively based, comparative framing analysis of President Bush’s speech to the United Nations and the mainstream American press response that followed. Findings suggest that by the end of formal military operations in Afghanistan, the press was increasingly framing its reports in such a way that President Bush’s public statements were inaccurately transmitted to the public at large. Three key findings are advanced: one, the press depicted the Bush administration as an enemy of civil liberties; two, …


Organizational Credibility Counts, Christine G. Springer Sep 2008

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …


Liberal Arts 2.0, Bridget B. Baird Aug 2008

Liberal Arts 2.0, Bridget B. Baird

Convocation Addresses

The title, Liberal Arts 2.0., "stems from the term Web 2.0, which refers to the recent evolution of the Web as interactive, participatory, collaborative and collective. Web 2.0 includes blogs, wikis, user-generated media, social networking: like much of what it describes, the definition is amorphous and inexact." Baird believes that Web 2.0 and all that it implies will necessitate a revision of the way we do liberal arts and thus the title “Liberal Arts 2.0.”

Her premise: that a liberal arts college is a place where teaching and research are improved by digital tools, where students are taught to negotiate …


Agenda: Shifting Baselines And New Meridians: Water, Resources, Landscapes, And The Transformation Of The American West, University Of Colorado Boulder. Natural Resources Law Center Jun 2008

Agenda: Shifting Baselines And New Meridians: Water, Resources, Landscapes, And The Transformation Of The American West, University Of Colorado Boulder. Natural Resources Law Center

Shifting Baselines and New Meridians: Water, Resources, Landscapes, and the Transformation of the American West (Summer Conference, June 4-6)

The Center’s 29th annual conference will focus on the changes in the West resulting from rapid population growth, development, disrupted historical weather patterns and the effects of those changes on land, water, and energy resources. Speakers and panelists will address the adaptability of the legal and political institutions and how the transformation of the West may foreshadow fundamental changes to these institutions.

The agenda includes panel discussions that will address:

  • Water for the 21st Century —the big questions in Western water and rethinking Western water law.
  • The Future of Energy —practical and sophisticated solutions to overcome the energy …


To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple May 2008

To Watch Or Not To Watch? That Is The Question. Identifying The Common Characteristics Of The Reality Television Viewing Audience, Laura Sipple

Masters Theses

Reality television shows are increasingly appearing on network and cable outlets each sea¬son. Not only are they advancing in number, they are consistently dominating the weekly Nielsen’s Top 10 ratings as well. This study seeks to identify the reality television show viewing audience, why captivated their interest to begin watching these shows and what kept them watching week-to-week. By identifying participants who consistently watched these programs, it was believed that various themes would arise out of this study for further analysis and comparison. In-depth qualitative interviews were utilized to further explore the following areas: (1) Who are the consistent viewers …


Ua12/2/1 Walk The Line, Wku Student Affairs May 2008

Ua12/2/1 Walk The Line, Wku Student Affairs

WKU Archives Records

Special commencement edition of the College Heights Herald.


Ua12/2/1 College Heights Herald, Vol. 83, No. 52, Wku Student Affairs May 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 52, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


System Analysis Of The Uri Hurricane Preparedness Plan, Rebecca Harlow May 2008

System Analysis Of The Uri Hurricane Preparedness Plan, Rebecca Harlow

Senior Honors Projects

If a hurricane were to hit URI in the upcoming fall semester what would happen? This project is a thorough evaluation of the current URI plan, how it works, how it doesn’t and who has the answers. The project is framed from an information systems perspective. The analysis of the system is based on where vital information is stored, how it is communicated when needed and who is involved. To find the answers to these questions, in depth interviews were conducted with key emergency personnel. Among them are URI’s Director of Safety and Risk, J Kevin Culley, Major Baker of …


Ua12/2/1 College Heights Herald, Vol. 83, No. 51, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 51, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

  • A Thousand Words
  • Annie’s Outlook comic strip
  • Beyond the Hill
  • Classifieds
  • Crime Reports
  • Diversions
  • Letters to the Editor
  • Opinion
  • Sports

Articles in this issue:

  • Brown, Holly Packing Silent Heat
  • Day, Michelle. Regents to Finalize Cuts, Raise Tuition
  • Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
  • Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
  • Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
  • Wilson, Laurel. City to Auction Surplus
  • Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
  • Abston, Jason. Extra Money Going into …


Ua12/2/1 College Heights Herald, Vol. 83, No. 49, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 49, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 48, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 48, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 47, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 47, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 46, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 46, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 45, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 45, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 44, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 44, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale Apr 2008

Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale

E-JASL 1999-2009 (Volumes 1-10)

Abstract This paper investigates the relationships between mass media representations of librarians and users’ perceptions and consequent use of librarians and libraries by asking three questions: 1. How are librarians depicted by the mass media? 2. How does the public perceive librarians and how might these views relate to mass media representations? 3. What are the potential effects of these representations and perceptions? Representations of librarians by the mass media generally fall into one of five somewhat discrete categories. Public perceptions of librarians are somewhat different; although librarians are often described in positive terms, there is nearly no awareness as …


American Influence In Spain Through Television, Dominic Corsello Apr 2008

American Influence In Spain Through Television, Dominic Corsello

Independent Study Project (ISP) Collection

No abstract provided.


Ua12/2/1 College Heights Herald, Vol. 83, No. 43, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 43, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 42, Wku Student Affairs Mar 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 42, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 41, Wku Student Affairs Mar 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 41, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 40, Wku Student Affairs Mar 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 40, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 39, Wku Student Affairs Mar 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 39, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.