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Full-Text Articles in Communication
Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt
Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt
Communication Faculty Publications
Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …
Editors’ Note: Simile Progress Report, Jeremy Harris Lipschultz, Michael L. Hilt
Editors’ Note: Simile Progress Report, Jeremy Harris Lipschultz, Michael L. Hilt
Communication Faculty Publications
As Studies in Media & Information Literacy Education (SIMILE) enters its sixth year of publication, the coeditors have identified a number of issues to be addressed in the journal’s development. This editors’ note explores how the field of media and information literacy education has grown in importance. There continues to be a need for both theory-building and empirical research data, which would strengthen conceptualization. SIMILE needs to cultivate a global sense of significance about media and information literacy education issues across many disciplines.