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Full-Text Articles in Communication
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
Journalism
This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …
Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson
Preaching, Prosperity, And Product Sales: A Profile Of On-Demand Digital Audio Offerings Of Christian Renewalist Ministries, Douglas J. Swanson
Journalism
In the United States alone, millions of listeners tune in to Internet-based audio-on-demand (commonly known as podcast programming). Religious programming is among the fastest-growing podcast areas. Since studies show that evangelicals are known to be quick to adopt new technology, this research involved a content analysis of 67 podcast episodes produced by five well-known renewalist evangelical ministries. The study found most podcasts were not original in content and were not consistently available for listeners to download. Also, the podcasts had poorer production values than would be expected from broadcast programming. A frame analysis identified ministries' justification of religious messages, listener …
Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins
Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins
Journalism
The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …