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Full-Text Articles in Communication
Citizen Journalism And Hyperlocal Media: Building Your Brand, Andrew H. Wheeler
Citizen Journalism And Hyperlocal Media: Building Your Brand, Andrew H. Wheeler
All Capstone Projects
A strong brand drives revenue, especially in local markets. As it has been documented, a strong brand needs credibility and trust to be conveyed to the consumer. The purpose of the following workshop design is to provide the ethical, journalistic, packaging, writing, technical, and other brand-impacting skills to potential media contributors, and also to provide the basic understanding of how to market and cobrand content with other media outlets.
Labor And Media: A Strained Relationship, Mac-Z Zurawski
Labor And Media: A Strained Relationship, Mac-Z Zurawski
All Student Theses and Dissertations
The labor movement or union community of America has been in a steady decline for more than a decade. The 1950s saw the pinnacle of success with one-third of the U.S. workforce being unionized. Today only 8% of the private workforce is unionized. One way in which this decline may be perceived as more pronounced is through media alienation. According to journalists across the nation such as Philip M.Dine unions have been alienated by media and its type of union coverage. In this study, I analyze the way in which the New York Times portrays the labor movement during the …