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Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Journalism Studies

Eastern Illinois University

1992

Articles 1 - 7 of 7

Full-Text Articles in Communication

Volume 21, Number 5, Post Amerikan Dec 1992

Volume 21, Number 5, Post Amerikan

The Post Amerikan (1972-2004)

4 More Weeks, RU 486, Jesse Jackson Jr., Insanity


Volume 21, Number 4, Post Amerikan Oct 1992

Volume 21, Number 4, Post Amerikan

The Post Amerikan (1972-2004)

An Autobiographical Lament, Community News, NAMES Project AIDS Memorial Quilt in Bloomington/Normal, News from Lambda, ACT UP Behind Bars, News from Voice for Choice, Animal Magnetism, Dear Ms. Hippie, Roadkill Reports on N.C. Chicken Factory Fire, GALA News, Back Page Opinion


Volume 21, Number 3, Post Amerikan Aug 1992

Volume 21, Number 3, Post Amerikan

The Post Amerikan (1972-2004)

Family Values?, Should the Post Amerikan Call It a Day?


Volume 21, Number 2, Post Amerikan Jun 1992

Volume 21, Number 2, Post Amerikan

The Post Amerikan (1972-2004)

Ms. Hippie on...State Farm and the Presidential Election


Volume 21, Number 1, Post Amerikan Apr 1992

Volume 21, Number 1, Post Amerikan

The Post Amerikan (1972-2004)

20 Years of Pride, Local Anti-Choice Citizens Demonstrate


Volume 20, Number 6, Post Amerikan Feb 1992

Volume 20, Number 6, Post Amerikan

The Post Amerikan (1972-2004)

The Zero Hour: The Feminist Primer on the Letter Z


How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd Jan 1992

How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd

Masters Theses

This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …