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Articles 1 - 7 of 7
Full-Text Articles in Communication
Volume 21, Number 5, Post Amerikan
Volume 21, Number 5, Post Amerikan
The Post Amerikan (1972-2004)
4 More Weeks, RU 486, Jesse Jackson Jr., Insanity
Volume 21, Number 4, Post Amerikan
Volume 21, Number 4, Post Amerikan
The Post Amerikan (1972-2004)
An Autobiographical Lament, Community News, NAMES Project AIDS Memorial Quilt in Bloomington/Normal, News from Lambda, ACT UP Behind Bars, News from Voice for Choice, Animal Magnetism, Dear Ms. Hippie, Roadkill Reports on N.C. Chicken Factory Fire, GALA News, Back Page Opinion
Volume 21, Number 3, Post Amerikan
Volume 21, Number 3, Post Amerikan
The Post Amerikan (1972-2004)
Family Values?, Should the Post Amerikan Call It a Day?
Volume 21, Number 2, Post Amerikan
Volume 21, Number 2, Post Amerikan
The Post Amerikan (1972-2004)
Ms. Hippie on...State Farm and the Presidential Election
Volume 21, Number 1, Post Amerikan
Volume 21, Number 1, Post Amerikan
The Post Amerikan (1972-2004)
20 Years of Pride, Local Anti-Choice Citizens Demonstrate
Volume 20, Number 6, Post Amerikan
Volume 20, Number 6, Post Amerikan
The Post Amerikan (1972-2004)
The Zero Hour: The Feminist Primer on the Letter Z
How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd
How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd
Masters Theses
This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …