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Full-Text Articles in Communication
Medical Tourism & Communication, Alicia Mason
Medical Tourism & Communication, Alicia Mason
Faculty Submissions
Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …
Another View On International Relations [Book Review International Public Relations And Public Diplomacy: Communication And Engagement], Isaac Antwi-Boasiako
Another View On International Relations [Book Review International Public Relations And Public Diplomacy: Communication And Engagement], Isaac Antwi-Boasiako
Other
In their 2015 book International Public Relations and Public Diplomacy: Communication and Engagement, Guy J. Golan, Sung-Un Yang, and Denis F. Kinsey assembled renowned and leading scholars in public diplomacy and public relations to examine the conceptual and practical relationships between international public relations and public diplomacy. The book is a collection of various chapters integrating public diplomacy and public relations research. It argues that public diplomacy should be studied from the public relations perspective because public diplomacy is strategic communication management. Therefore, it should apply ‘key lessons from public relations literature’ (Golan, Yang, 2015, p. 3). It applies some …