Communication Commons^™

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley

Electronic Theses and Dissertations

Research supports vision as a central tenet to leadership. Just as important as the content of vision is how it is communicated. However, once a vision is cast, far less is known about how it is communicated throughout the organization and how it influences members throughout the organizational hierarchy. For faith-based organizations like Christian colleges and universities, vision is particularly important as it serves to steer the institution toward a greater realization of its faith-based identity. This study contributes to the empirical research on vision, its communication, and its effect, as both the nature and impact of vision communication within …

Stakeholder Perceptions Of A University Response To Crisis, Katherine M. Kelley

Electronic Theses and Dissertations

The purpose of this study was to contribute to current theory-driven research in crisis communication by examining the perceptions of multiple stakeholder groups to a university crisis response strategy. Two main questions were examined in this dissertation. The first question attempted to determine if a significant difference existed between stakeholder groups and their perception of university reputation, responsibility for the crisis, and potential supportive behaviors toward the university following the university’s response to a crisis. The second asked if Coombs’s Situational Crisis Communication Theory is a practical application for universities.

The participants were from 4 stakeholder groups associated with a …

Stop The Madness! College Faculty And Student Perceptions Of Classroom Incivility, Christina M. Nutt

Ed.D. Dissertations

Classroom incivility is causing major concern, nation-wide, to college administrators, faculty, and students. The damage caused by student incivility has been associated with a decrease in student learning, the deterioration of the classroom learning environment, lower faculty morale, and reduced student retention rates. The purpose of this quantitative non-experimental fixed research design was to explore and compare college faculty and student perceptions of type and frequency of classroom incivilities at a private college in order to provide a foundation for the development of strategies to reduce uncivil behaviors and increase student success. Study results demonstrated that faculty members and students, …