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The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam
The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam
Library Philosophy and Practice (e-journal)
It is evident from literature that organisations embark on Corporate Social Responsibility as a philanthropic approach and initiative to give back to society. In Ghana, Multi-National Companies (MNCs) such as Mobile Telecommunication Network (MTN) employ information dissemination techniques and processes to broadcast these projects to the public in a manner that reflect altruism. This study looked into MTN Ghana’s CSR `project at Akim Asafo Senior High School (SHS) to ascertain whether the altruism portrayed to the public via information dissemination of CSR projects reflect reality or mere publicity. Twenty (20) participants were sampled through the use of purposive and convenience …