Communication Commons^™

A Study On How New Media Is Impacting On The Irish Public Relations Industry, Ciara Murphy

Theses

This thesis looks at how new media is impacting on the public relations industry in Ireland. It attempts to identify if Irish practitioners believe that the Internet is an important tool for two-way communication purposes, to identify the implications of new media on the practice of public relations, to determine how new media is impacting on the mass media in Ireland and to determine how social media is currently being implemented by PR practitioners in Ireland.

The study attempts to fill a gap in public relations research and professional literature because there is no organising framework that merges new technologies …

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …