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Full-Text Articles in Communication
The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam
The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam
Library Philosophy and Practice (e-journal)
It is evident from literature that organisations embark on Corporate Social Responsibility as a philanthropic approach and initiative to give back to society. In Ghana, Multi-National Companies (MNCs) such as Mobile Telecommunication Network (MTN) employ information dissemination techniques and processes to broadcast these projects to the public in a manner that reflect altruism. This study looked into MTN Ghana’s CSR `project at Akim Asafo Senior High School (SHS) to ascertain whether the altruism portrayed to the public via information dissemination of CSR projects reflect reality or mere publicity. Twenty (20) participants were sampled through the use of purposive and convenience …
Social Networking Sites And Indian Students: A Study On The Usage Pattern, Dhanyasree V.K., Jaideep Sharma
Social Networking Sites And Indian Students: A Study On The Usage Pattern, Dhanyasree V.K., Jaideep Sharma
Library Philosophy and Practice (e-journal)
Social networking has become an inevitable part of our routine life. Such media open up a wide variety of tools that facilitate communication with fellow beings. This study tried to understand the use of social networking sites by the youth; especially the engineering students. Data was collected through survey method using a structured questionnaire. The results show that students keep profiles on multiple social networking sites, but use only one site actively. Majority of the students use them at least once a day, major purpose of visit being keeping in touch with their existing friends and finding old friends. Chat …
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
College of Journalism and Mass Communications: Theses
The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …